Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.

Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!



Language level

Intermediate: B1



I follow many influencers on Instagram. They post about fashion and travels. If I could become an influencer I would like to post about the same topics.

There are many social media influencers booming in Taiwan. The most common of those are youtubers. They post in a variety of topics, including fashion, travel, prank, science, and so on. Among them which catch my eyes is the topics about the applications of science in our daily life. Not only you can know what brings about the results, but you can adopt these techniques into your life and make it more convenient.
If I were a social media influencer, I would post on Instagram and Youtube to introduce the tradition and travel of Taiwan. I think i will spend my free time on staying in each village and town to learn the traditional customs and take pictures of the beautiful scenes. Then, i will sort out where deserves visiting and arrange a good travel route for the visitors.

Your idea is very nice. It's one that makes sense, culture and diversity. I find it more useful than fashion, to be honest. Fashion is more likely for narcissists.

I think some youtube channels are influencers especially the channels for children. On these channels are described new toys e.g. dolls, so I think that most of the popularity amidst children some brands get from such videos. It is a more effective way to persuade children to buy toys than an advert on popular TV channel nowadays.

I know a few social media influencers and I follow and visit them frequently; their areas are make up and IELTS exercises.
If I became a social media influencer I will use the olives subject because I love to work with olives.

I follow many influencers that show tips for learning English and also I enjoy influencers' videos about drawing by soft pastel. This topic the most attractive for me and if I thought about topic for my blog post I would choose this niches. May be I will create blog about learning English and it help me with my speaking skill ;-)

This is a new job nowadays. It's very good for me to relax, study. Some youtuber I like as Pewpew , Kenny N

Hello Tatty Nurmi,
Thank you for the comment. The link has been removed, however, as we ask users not to post links to other sites unless these are strictly related to English language study.
The LearnEnglish Team