The Nobels are the originals, of course. Not all awards are as noble as the Nobels. There are now hundreds of awards and awards ceremonies for all kinds of things.

Do the preparation task first. Then read the article and do the exercise.

The Nobels are the originals, of course. Alfred Nobel, the man who invented deadly explosives, decided to try and do something good with all the money he earned, and gave prizes to people who made progress in literature, science, economics and – perhaps most importantly – peace.

Not all awards are as noble as the Nobels.  Even though most countries have a system for recognising, honouring and rewarding people who have done something good in their countries, there are now hundreds of awards and awards ceremonies for all kinds of things.

The Oscars are probably the most famous, a time for the (mostly) American film industry to tell itself how good it is, an annual opportunity for lots of big stars to give each other awards and make tearful speeches. As well as that there are also the Golden Globes, apparently for the same thing.  

But it’s not only films – now there are also Grammies, Brits, the Mercury Prize and the MTV and Q awards for music. In Britain, a writer who wins the Booker Prize can expect to see their difficult, literary novel hit the bestseller lists and compete with The Da Vinci Code for popularity.  The Turner Prize is an award for a British contemporary artist – each year it causes controversy by apparently giving lots of money to artists who do things like display their beds, put animals in glass cases or build a garden shed.

Awards don’t only exist for the arts. There are now awards for Sports Personality of the Year, for European Footballer of the Year and World Footballer of the Year.  This seems very strange – sometimes awards can be good to give recognition to people who deserve it, or to help people who don’t make a lot of money carry on their work without worrying about finances, but professional soccer players these days certainly aren’t short of cash!

Many small towns and communities all over the world also have their own awards ceremonies, for local writers or artists, or just for people who have graduated from high school or got a university degree. Even the British Council has its own awards for 'Innovation in English Language Teaching'.

Why have all these awards and ceremonies appeared recently? Shakespeare never won a prize, nor did Leonardo da Vinci or Adam Smith or Charles Dickens.

It would be possible to say, however, that in the past, scientists and artists could win 'patronage' from rich people – a king or a lord would give the artist or scientist money to have them paint their palaces or help them develop new ways of making money. With the change in social systems across the world, this no longer happens. A lot of scientific research is now either funded by the state or by private companies. Perhaps awards ceremonies are just the most recent face of this process.

However, there is more to it than that. When a film wins an Oscar, many more people will go and see it or buy the DVD. When a writer wins the Nobel prize, many more people buy their books. When a group win the MTV awards, the ceremony is seen by hundreds of thousands of people across the world. The result? The group sell lots more records.

Most awards ceremonies are now sponsored by big organisations or companies. This means that it is not only the person who wins the award who benefits but also the sponsors. The MTV awards, for example, are great for publicising not only music but also MTV itself!

On the surface, it seems to be a 'win-win' situation, with everyone being happy, but let me ask you a question – how far do you think that publicity and marketing are winning here, and how much genuine recognition of achievement is taking place?



Language level

Advanced: C1


Awards are the best things to make people feel recognised. It is indispensable to give award to a person after his best performance on whatever activity he performed. However, giving awards for the marketing pupose is just not good. If this continues in the future, then awards will loose their value and people will no longer feel reconised on receiving awards because they would know that they are getting awards just for marketing purpose. Everything is explained correctly in this article about giving awards. To exemplify, in an award show of films, artors or actress does not get any award just because their acting is good but for the performance they gave in the award show like performing/dancing in any song in the award show.

I completely agree with this idea that most of the prominent awards are unnecessary and meanless such as Golden Globe, Oscar, Emmy, etc.
Especially in the time which our world involved in wars, illiteracy, and poverty, we need to have more care about people who have dedicated their lives to help people in these subjects and have got some achievements. I can take Helen Jeffreys as an example.

Hi everyone, I think marketing does its work, but people like us, who buy the products, must stare at that people or organization who really deserve an award for doing something that help nature, animals, environment, health or something really important. And moreover, make an effort to deserve ourselves an award like this.

There are many awards in many fields in the world such as: Nobel, Grammy, the MTV, Oscar...
Nowadays, every award has sponsors. With a famous of awards, sponsors will famous too. They can not only easily develop their business but also increase their revenue.

Awards ceremony are must ones. By awarding, people will work hard to receive an anchievement once in their life time.
But sometimes these awards do not go to which they belong.
Good and bad are friends
I like this topic.

i believe that awards is the best thing that we can goverments or companies or even people can do for who made somthing useful to the world to show theme how much we happy and apprecaite for what they have done for us . but recently awards go to the wrong people whe not deserve it . for example noble prize of peace . this last dominated by a political reasons

I think that awards itself it is a good idea. Why? Because when every people do something they are waiting for the estimation and praising of their action or achievement. It is some kind of motivation to do something good, helpful or unusual. Yes, occasionally we could witness how foolishly and unfairly people distribute the awards or how organizers of the "shows" earning money on it. Let's think about it as unavoidable losses, as the other side of the coin and concentrate our attention on benefits the get not only the winner but also the whole society. Eventually, award motivate people to make discoveries, to make something more interesting, better, unusual, to move the progress... Even a garden shed gives people new emotions. Let everyone be happy. LOL

In my verdict, awards usually go to people who are really doing a good jobs but sometimes these awards go to people who don't deserve at all. This happen because of some reasons.

Most awards are nowadays simple marketing operations. Their goal is getting money, tricking uninformed people and promoting people or activities without real value. People must be very alert to recognize what awards are honest, what is not very easy.

Amazing article. Its spoke my mind.