The Nobels are the originals, of course. Not all awards are as noble as the Nobels. There are now hundreds of awards and awards ceremonies for all kinds of things.

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The Nobels are the originals, of course. Alfred Nobel, the man who invented deadly explosives, decided to try and do something good with all the money he earned, and gave prizes to people who made progress in literature, science, economics and – perhaps most importantly – peace.

Not all awards are as noble as the Nobels.  Even though most countries have a system for recognising, honouring and rewarding people who have done something good in their countries, there are now hundreds of awards and awards ceremonies for all kinds of things.

The Oscars are probably the most famous, a time for the (mostly) American film industry to tell itself how good it is, an annual opportunity for lots of big stars to give each other awards and make tearful speeches. As well as that there are also the Golden Globes, apparently for the same thing.  

But it’s not only films – now there are also Grammies, Brits, the Mercury Prize and the MTV and Q awards for music. In Britain, a writer who wins the Booker Prize can expect to see their difficult, literary novel hit the bestseller lists and compete with The Da Vinci Code for popularity.  The Turner Prize is an award for a British contemporary artist – each year it causes controversy by apparently giving lots of money to artists who do things like display their beds, put animals in glass cases or build a garden shed.

Awards don’t only exist for the arts. There are now awards for Sports Personality of the Year, for European Footballer of the Year and World Footballer of the Year.  This seems very strange – sometimes awards can be good to give recognition to people who deserve it, or to help people who don’t make a lot of money carry on their work without worrying about finances, but professional soccer players these days certainly aren’t short of cash!

Many small towns and communities all over the world also have their own awards ceremonies, for local writers or artists, or just for people who have graduated from high school or got a university degree. Even the British Council has its own awards for 'Innovation in English Language Teaching'.

Why have all these awards and ceremonies appeared recently? Shakespeare never won a prize, nor did Leonardo da Vinci or Adam Smith or Charles Dickens.

It would be possible to say, however, that in the past, scientists and artists could win 'patronage' from rich people – a king or a lord would give the artist or scientist money to have them paint their palaces or help them develop new ways of making money. With the change in social systems across the world, this no longer happens. A lot of scientific research is now either funded by the state or by private companies. Perhaps awards ceremonies are just the most recent face of this process.

However, there is more to it than that. When a film wins an Oscar, many more people will go and see it or buy the DVD. When a writer wins the Nobel prize, many more people buy their books. When a group win the MTV awards, the ceremony is seen by hundreds of thousands of people across the world. The result? The group sell lots more records.

Most awards ceremonies are now sponsored by big organisations or companies. This means that it is not only the person who wins the award who benefits but also the sponsors. The MTV awards, for example, are great for publicising not only music but also MTV itself!

On the surface, it seems to be a 'win-win' situation, with everyone being happy, but let me ask you a question – how far do you think that publicity and marketing are winning here, and how much genuine recognition of achievement is taking place?



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I don't know much about it. But I also want any kind of awards. It make me happy and give the courage to go ahead.I am not sure giving the prize to the contemporary artists is genuine or not but there is no controversy on it.That is just win win system from any corner side of view.

I think that award is to recognize and appreciate for whom who have achievement and well done on their work and their competition. Perhaps award always go to people who deserve them. In saying, "we reap what we sow" so award is kind of like that.

Unfortunely, awards don't mean the real value of the winner in most of cases. Sometimes, someone has to make lobby with the organizers, sell a lot of copies, and rob the work. You can ask to Watson and Crick, for instance.

Personally I think that receiving awards gives a feeling of satisfaction and of gratification as well, so it's very positive and very important for everyone, in particular towards all those artistic fields, which the author mentions in the article. But it seems to me that nowadays there are too many awards and sometimes they go to people, who don't deserve them. Maybe because the award is decided by a special commission, made by few people, so it can happen that many don't agree with the price given. Among all the awards, I like the various Nobels for literature and Peace and the Oscar for the best films.
At the moment I can't remember of unusual awards.

Award is a prize that give to some people who do things well. In a competition like Olympic, it happens that the award will always go to the people who deserve it. But in some other small games, the award may not accurately go to the right person. I think it happen or not depends on the justice and objective of the competition.

Awards isn't important anymore since everybody take it..

Awards are the best things to make people feel recognised. It is indispensable to give award to a person after his best performance on whatever activity he performed. However, giving awards for the marketing pupose is just not good. If this continues in the future, then awards will loose their value and people will no longer feel reconised on receiving awards because they would know that they are getting awards just for marketing purpose. Everything is explained correctly in this article about giving awards. To exemplify, in an award show of films, artors or actress does not get any award just because their acting is good but for the performance they gave in the award show like performing/dancing in any song in the award show.

I completely agree with this idea that most of the prominent awards are unnecessary and meanless such as Golden Globe, Oscar, Emmy, etc.
Especially in the time which our world involved in wars, illiteracy, and poverty, we need to have more care about people who have dedicated their lives to help people in these subjects and have got some achievements. I can take Helen Jeffreys as an example.

Hi everyone, I think marketing does its work, but people like us, who buy the products, must stare at that people or organization who really deserve an award for doing something that help nature, animals, environment, health or something really important. And moreover, make an effort to deserve ourselves an award like this.

There are many awards in many fields in the world such as: Nobel, Grammy, the MTV, Oscar...
Nowadays, every award has sponsors. With a famous of awards, sponsors will famous too. They can not only easily develop their business but also increase their revenue.