Some people have claimed newspapers will no longer exist in ten years – we will all read blogs instead. Are they a welcome addition to traditional media or is blogging a passing fashion?

Read the text and then do the exercises.

Are you a blogger too?

Only a few years ago, a “web log” was a little-known way of keeping an online diary.  At that time, it seemed like “blogs” (as they quickly became known) were only for serious computer geeks or obsessives.

This didn’t last long, though, and within a very short period of time, blogs exploded – blogs were everywhere, and it seemed that almost everyone read blogs, or was a blogger.

The blogging craze of a couple of years ago (when it was estimated that ten new blogs were started somewhere in the world every minute) now seems to have died down a bit – yet thousands of blogs (probably the better ones) remain.  Blogs are no now longer seen as the exclusive possession of geeks and obsessives, and are now seen as important and influential sources of news and opinion.  So many people read blogs now, that it has even been suggested that some blogs may have been powerful enough to influence the result of the recent US election.

Blogs are very easy to set up – all you need is a computer, an internet connection and the desire to write something.  The difference between a blog and a traditional internet site is that a blog is one page consisting mostly of text (with perhaps a few pictures), and – importantly – space for people to respond to what you write.  The best blogs are similar to online discussions, where people write in responses to what the blogger has written.  Blogs are regularly updated – busy blogs are updated every day, or even every few hours.

Not all blogs are about politics, however.  There are blogs about music, film, sport, books – any subject you can imagine has its enthusiasts typing away and giving their opinions to fellow enthusiasts or anyone else who cares to read their opinions.

So many people read blogs now that the world of blog writers and blog readers has its own name – the “blogosphere”. 

But how influential, or important, is this blogosphere really?  One problem with blogs is that many people who read and write them seem only to communicate with each other.  When people talk about the influence of the blogosphere, they do not take into account the millions of people around the world who are not bloggers, never read blogs, and don’t even have access to a computer, let alone a good internet connection.

Sometimes, it seems that the blogosphere exists only to influence itself, or that its influence is limited to what is actually quite a small community.  Blogs seem to promise a virtual democracy – in which anyone can say anything they like, and have their opinions heard – but who is actually listening to these opinions?  There is still little hard evidence that blogs have influenced people in the way that traditional mass media (television and newspapers) have the ability to do.

Language level

Intermediate: B1
Upper intermediate: B2


Great  article, but yet, I hevn't seen anything about commercial use of blogs, that is actually becoming more and more common by many corporates and companies worldwide.

of course a great article... but I agree with yaroncnk, because i wrote my thesis in marketing about corporate blogs and which influence the have for brands and their image. To run a corporate blog is not easy at all, the important thing a lot of companies forget, is to do it in an authentic way. Many of them just "buy" the blog and the customers/ visitors will find it out very fast which could have an negative impact for the brand. But there are lots of positive examples which show how brands get more famous because the companies are using the blog to tell more about their working lifes, problems, new ideas ...

I loved Blogger and of couse loved the article, I enter everyday in a few blogs and love it. I'm thinking to start one fr fashion bussiness.

 I like to write,but i´m studying english yet, my english is not very good, i liked what somebody help me

I think blogs are a very good skill for interchanging opinions and comunicating news ideas. I would like to start to write one in the future, but i don't know what about yet.

blogs have a own identity over to newspapers,tv,I think good concept to writing blogs and viewing each other ideas

I have a blog and i am trying to make entries in english.But I must improve my english in advance... Thank you BritishCouncil you are so helpful!!!

I agreed with the British Council text. First of all, "blog" have to be different of a traditional website, I mean, have to be a local where people put your opinion regarding some subject or anything and other peoples reach it, accepting or not but respecting basic rules avoiding misunderstanding, cultures and so on. I think that a blog environment is like a democracy forum where everybody can show their thoughts, be listened without politic repression or something similar.     

what is the preparation task?

Hello Daniel,
There isn't one in this activity! I've changed the instructions.
Thanks for pointing it out.