When word of mouth turns to word of mouse… In December 1998, Iconocast gave the award for Internet marketing buzzword of the year to the term 'viral marketing', but what does it really mean?
Twenty-four hour news, e-commerce, international call-centres, mobile phones, Global Positioning Systems … all these are making the world smaller and faster.
When Scotsman Alexander Graham Bell invented the telephone in 1876, it was a revolution. Over the last two decades a new means of spoken communication has emerged: the mobile phone.
We are often told that the age of the "information economy" has arrived. But there is a problem with information as an organising principle in society. It only counts if people pay attention to it.
Magazine Articles
Magazine Articles
Magazine Articles
