Some people have claimed newspapers will no longer exist in ten years – we will all read blogs instead. Are they a welcome addition to traditional media or is blogging a passing fashion?

Business Magazine - Blogging or print?


Read the Text. Next go to each Task and do the activity.

Are you a blogger too?

Only a few years ago, a “web log” was a little-known way of keeping an online diary.  At that time, it seemed like “blogs” (as they quickly became known) were only for serious computer geeks or obsessives.

This didn’t last long, though, and within a very short period of time, blogs exploded – blogs were everywhere, and it seemed that almost everyone read blogs, or was a blogger.

The blogging craze of a couple of years ago (when it was estimated that ten new blogs were started somewhere in the world every minute) now seems to have died down a bit – yet thousands of blogs (probably the better ones) remain.  Blogs are no now longer seen as the exclusive possession of geeks and obsessives, and are now seen as important and influential sources of news and opinion.  So many people read blogs now, that it has even been suggested that some blogs may have been powerful enough to influence the result of the recent US election.

Blogs are very easy to set up – all you need is a computer, an internet connection and the desire to write something.  The difference between a blog and a traditional internet site is that a blog is one page consisting mostly of text (with perhaps a few pictures), and – importantly – space for people to respond to what you write.  The best blogs are similar to online discussions, where people write in responses to what the blogger has written.  Blogs are regularly updated – busy blogs are updated every day, or even every few hours.

Not all blogs are about politics, however.  There are blogs about music, film, sport, books – any subject you can imagine has its enthusiasts typing away and giving their opinions to fellow enthusiasts or anyone else who cares to read their opinions.

So many people read blogs now that the world of blog writers and blog readers has its own name – the “blogosphere”. 

But how influential, or important, is this blogosphere really?  One problem with blogs is that many people who read and write them seem only to communicate with each other.  When people talk about the influence of the blogosphere, they do not take into account the millions of people around the world who are not bloggers, never read blogs, and don’t even have access to a computer, let alone a good internet connection.

Sometimes, it seems that the blogosphere exists only to influence itself, or that its influence is limited to what is actually quite a small community.  Blogs seem to promise a virtual democracy – in which anyone can say anything they like, and have their opinions heard – but who is actually listening to these opinions?  There is still little hard evidence that blogs have influenced people in the way that traditional mass media (television and newspapers) have the ability to do.



suggest me few reading blogs online

Hello Littleboy,

I'm afraid we don't recommend other sites as the British Council has quite strict rules about advertising and most blogs are supported by advertising of one kind of another. However, I would suggest looking for blogs by topic rather than anything else. Look for topics which interest you and which you will read with pleasure. Most major media organisations have regular columnists or bloggers and so those organisations can be a good place to start as they usually offer a guarantee of quality.


Best wishes,


The LearnEnglish Team

I think that there are too many people who have a blog today. That's too pity because they can't do anynhing except writing and chatting in their blogs. Such people live in their “blogosphere” and even don't see the other world with its real life and problems. There are many blogs around the world and there are many themes are discussed but no-one wants to do something in real life to solve a problem or to help some people in difficult situation. We all can sit and talk using our computers but life won't become better.

I want to know why blogs can't be as influential as traditional mass media.

It seems online blogs are disadvantaged in two aspects in comparison with print and TV. The primal shortcoming is they don't have much attractive content. Most opinions in blogs are likely leftovers that can't be published to make a profit but need to be said for the purpose of the writers' self-expression or as a supplementary tool for other parallel profitable projects. (Personally, I totally understand the reasons behind this. We are all human beings with needs to making livelihood.) Apart from this, blogs are mostly run by individuals. The time, energy and money invested by an individual blogger into his (or her) medium are almost negligible if compared to the investment of mass media. For example, in mass media, there are experts and professional tools whose job is to maximize the influence, but most blog contents are left passively waiting for the casual readers. These traits decide blogs are more of a personal hobby than a serious influential publishing platform.

I do agree that blogs cannot have a pervasive influence and they reach out only to limited audience.
Among the channels of communication, Print and television media have a wider influence.Many a time, we come to know of specific blogs only if they are posted on the Facebook.

Blogs are trending now a days and it's sure to replace printed media, may be even come close or be better than Ads, which surely is going to help in a lot of ways in every possible way. Although which is only possible when more people has access to Internet. Then blogs surely be defined as the next era of media and communication.

Printed papers will come to an end for sure.The question is what is going to replace them.Blogs? I believe not.Only on line? What about the ads? Industry is seeking out the best way.Up to now no conclusion whatsoever. Internet is a revolution and as such shall make things be reinvented.

Printed papers will come to an end for sure.The question is what is going to replace them.Blogs? I believe not.Only on line? What about the ads? Industry is seeking out the best way.Up to now no conclusion whatsoever. Internet is a revolution and as such shall make things be reinvented.

blog is always kept with nocense ,but still very attaching in daily boring informal life out vision with TV

As far as I see the blogosphere is a great tool of searching information. You can read different blogs and compare different opinions, thus you are able to create your own attitude for different staff in comparison with TV, which provide us with limited information, usually goverment-oriented.
Thanks for this text.