Presenter: Art and Business is an organisation that develops creative partnerships between business and the arts. Peter Jones is going to talk about the company’s ideas and tell us about some of their success stories.
Peter, maybe you could begin by telling our listeners why Art and Business was created?
Peter Jones: Well, in the twenty-first century productivity is no longer a matter of machines. The success of a company depends on its people and on the creativity of its people. It makes sense that the way to increase productivity is to stimulate creativity.
Presenter: And what better way to stimulate creativity than through reading books.
Peter Jones: Exactly. Every reader knows that a good book can stimulate the imagination and the intellect, get you thinking along lines you might not have thought of before, open up new worlds.
Presenter: So, have you had any help in setting up the project?
Peter Jones: Yes. The London Libraries Agency and an organisation called The Reading Partnership work with us on this project. We are trying to use the power of the written word to motivate staff in the workplace. In a recent survey seven hundred business leaders were asked which book had inspired them and had a positive influence on their career. They were able to choose any kind of book, any kind at all. Only about 40% chose a business book. Most people chose a work of fiction – a novel, a play or even poetry.
Presenter: How can reading help somebody to become a more creative worker?
Peter Jones: Successful managers need to be well-rounded people. They need active imaginations. When they interpret fictional scenarios, they are using their creativity. Readers combine imaginative skills with critical and analytical skills.
Presenter: Are we talking about the right and left sides of the brain?
Peter Jones: Yes. Our logical left side of the brain interprets the language of a book. The creative right side looks at the forms of expression. The left side analyses the plot while the right side is more interested in the relationships between characters – the emotional aspects.
Presenter: How does this transfer to the world of business?
Peter Jones: Creative ideas make businesses more competitive. Shared reading experiences improve communication and morale at work.
Presenter: Can you give listeners some examples of how this scheme has been brought successfully into the workplace?
Peter Jones: Employees at WH Smith have stuck poems and quotations above their desks for inspiration.
Presenter: Well, WH Smith deals in books. What about other examples?
Peter Jones: The telecommunications company Orange set up a project called ‘Talk Books at Work’. They discovered that encouraging employees to read helped them to develop their linguistic and interpersonal skills. Marks and Spencer has set up reading groups at work. The groups cut across the usual hierarchies and working relationships have improved greatly.
Listen to part of a radio programme. Peter Jones works for Art and Business, a company that develops creative partnerships between business and the arts.
Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.
Match the pairs of words to make collocations you will hear in the reading.
Choose true or false, according to the listening. You can see the transcript at any time.
See the transcript in a popup
Complete the sentences about the listening using the words at the top.
Practice your grammar by rearranging these words to make full sentences.
no one can deny the interesting information and valuable experience.knowledge that books bring to us. when i studied at secondary school, like many of my friends, i loved reading manga of japan,manhwa of korea.and of course. a very well-known series of comic books( doremon. conan.).it costed me lots of money to rent them home.i almost lost myself in reading them.but as time passes by, i grow up and have to focus on my study, not having enough time for my own interest. or maybe it no longer suits me. instead of reading, i listen to some kinds of music and watch tv. today's tendency of film in asia is korean .(the sonata of autumn, stairway to heaven, my girlfriend is gumiho, flames of desire,). these are played by top acting stars.they involves all sorts of emotions(sadness, romantic, hatred, death, melancholy, being apart but it really inspires you and give you a closer insight of the world..wish you guys the best.
This was good listening material.. And i request to upload a conversation between friends in daily life too.. Please.. My humble request..
If you listen to Elementary Podcasts or Big City Small World, you will hear lots of conversations!
The LearnEnglish Team
I have never heard about companies like Arts and Business, and this article opened some new things for me. Thank you for interesting information.
P.S. I've learned some new words)
although,I make many mistakes,I think,going on
tks learning english give me the chance to make mistake.
love you Adam, thanks for doing this.
hi ,team .
this is a good listening materials for preparing IELTS test.
thanks so much.
Hello, Adam, I wonder if there is a mistake in the 3rd question of the 1st task. Or probably I misunderstood?
When businessmen were asked to name a book which had influenced them, less than half chose a non-fiction book.
and the relative transcript is ' Most people chose a work of fiction', isn't the question another expression of this meaning? But the answer shows this question is false.
You are quite right - the answer is the wrong way round. I'll change it next week - it's my weekend now!
The LearnEnglish Team
thks so much.
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