P – radio host; D – analyst
P: Regular listeners to the programme will have followed our coverage of the trial of Martha Stewart, one of the best-known women in America, leading to her conviction on charges of having lied to federal investigators. Stewart’s company, Martha Stewart Omnimedia, is described as a ‘lifestyle media and merchandising giant’, producing everything from books and magazines to TV programmes, garden furniture, towels, kitchen equipment … pretty much everything you could need to make your dream home, and pretty much all sold using Martha Stewart’s name. Now, as we’ve reported recently, shares in Martha Stewart Omnimedia have fallen dramatically since her conviction and many analysts are convinced that, if the company is to survive, a name change is inevitable. I’m joined here by Professor Dave Spader. Dave, do you think there’s any future for the Martha Stewart brand?
D: Well, that’s the big question. As you say, the share price has fallen dramatically and that’s not good news for any company. The company’s own research says that 70% of their consumers think they should keep the Martha Stewart name, but at the same time advertisers are keeping away from the company’s magazines. Advertising in the Martha Stewart Living magazine is down 35%. I think what’s happening is that they’re keeping the name but playing it down and putting the emphasis on other things. For example, one of their newest magazines, ‘Everyday Food’, no longer has ‘From the Kitchens of Martha Stewart Living’ on its cover. Things like that. Publicly, they’re saying they’ll stick with the name but I think we’ll continue to see Stewart’s name fade from view somewhat. Whether they’ll get rid of her name altogether I think it’s too early to say.
P: Are there other examples of brands changing names to survive this kind of bad publicity?
D: Oh, several. Philip Morris, the cigarette company, has recently become Altria and, in America, Esson became Exxon. But they were both parent companies changing their names, and I don’t think we can make direct comparisons with the Martha Stewart brand where she really is – or perhaps I should say was – the public face of the brand.
P: So, you think the tough times will continue for Martha Stewart Omnimedia?
D: I’m afraid so. Whatever they choose to call themselves.
Listen to a radio interview in which the future of the Martha Stewart brand is discussed.
Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.
General comprehension. Listen and put the topics into the order in which you hear them.
Detailed comprehension. Listen again and decide whether the statements in the exercise are true or false.
Great : )))
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It was great
could anybody tell me about the difference with "trial", "conviction", "sentence" and "judgement", if they are all synonyms? thanks a lot. :)
No, they are not synonyms. Have you tried looking up these words in our online dictionary (at the right of the page)? That should get you started.
If you have any questions after you've used the dictionary, let me know.
The LearnEnglish Team
In my dictionary they are very similar, now I can identify them clearly by the "Cambridge Dictionaries Online", it is very useful.
Thanks a lot.
I always find it hard to put the topics into the order in the task,could anyone tell me how to improve that?
Try listening and reading the text several times, then thinking carefully about which part each topic could relate to.
The LearnEnglish Team
underbelow podcast dosn't exist
"Products and Brands"
and give me this message :
he page you requested does not exist. For your convenience, a search was performed using the query http OR c0953132 OR cdn OR cloudfiles OR rackspacecloud OR com OR professionals OR podcasts OR brands OR mp3.
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