Proposals need to include the following components:

Purpose

Define the problem/issue to be solved. Consider your brief, if you have one.

Justification

Give reasons for the need to solve the problem.

Background

What has already been done? What solutions are currently available? Include a literature review for an academic proposal.

Detailed Plan

Introduce your solution, including procedures and materials. Add costs and time when necessary.

Argument

Justify your solution. Explain why your solution is a good one.

Conclusion

Recommend any future action.

Examples of Proposals include:

  • book proposal
  • building proposal
  • business plan
  • catering plan
  • legislation reform
  • marketing plan
  • policy proposal
  • procedural plan
  • research proposal

Try the following tasks to learn more about the structure of Proposals.

Task 1

Look at the stages of a typical Proposal above. Drag the stages into the correct order - put the first one at the top.

Exercise

Task 2

Look at the typical stages of Proposals described above and complete the task by adding descriptions.

Exercise

Task 3

Several kinds of Proposal are mentioned: book proposal, building proposal, business plan, catering plan, legislation reform, marketing plan, policy proposal, procedural plan and research proposal. Look at Examples 1 and 2. What type of Proposals are they?

Exercise

Task 4

Look at Example 1. It is not organised strictly according to the stages outlined above. However all the components are included. Match the components to the paragraphs in Example 1.

Exercise

Task 5

Look at paragraph 1 of Example 1. Identify the functions of the sentences, according to the descriptions of the components identified above.

Exercise

Task 6

Look at the sections of Example 2. Are all the components in the description above included? Indicate which sections cover which components.

Exercise

 

Task 7

Look at paragraph 1 of Example 2. Identify the functions of the sentences, according to the descriptions of the components identified above.

Exercise

 

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