Professionals Podcasts - Viral marketing

Listen to part of a radio programme where people are talking about viral marketing.

Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.


Language level

Upper intermediate: B2


That's a really good Professional Podcast, perhaps the best I've ever heard, and I've listened all of the precedents. This one as part of a radio broadcast is real. Perhaps too short however. I'd like to listen the whole interview.
The others Professional Podcasts seemed to me too artificial, with no roots into the true professional life of the enterprise. You know, there aren't only communication, self-confidence problems or advertising that matter. A product must be make and to reach that aim, you need manual workers, technicians and ingeneers. Sometimes I'm actually exasperated by advertising, packaging, communication, self-confidence, relationship etc...
But I didn't want to be too rude. Sorry if I hurted someone, but I'm more interested by technical and scientific problems. I'm looking forward to the next Professional Podcast. I hope the best.

I like the Viral Marketing podcast. Too bad, however, that Exercise 1 (Viral4 gpdd) in which you had to identify what was and wasn't mentioned, does not appear to work. It marks everything as wrong when in fact I had got it right.
However I will be directing students to various parts of this site. I look forward to more podcasts.

hi its the fierst time i writeing so myby you see some masitak
thank you
see you soon

no problem dude it does happen initialy

It is a new expression for me , and thisis the first time to hear about viral marketing,and I think it is a good idea to start your business with. Thanks

 Please explain for me the grammer " Does begin" of this sentence " Having said that, the line does begin to get a bit blurred in places". It's so strange that i have never seen before.
Many thanks and best regards!

Hi Valerie,
The word 'does' is being used here for emphasis. So the meaning is almost the same as 'the line begins to get a bit blurred'. Note that after 'does' for emphasis we use the bare infinitive.
Best wishes,
The LearnEnglish Team

I have a question? Are there  any program need to open for the each task? because i can't use it .

How can I access the above mentioned tasks? Nothing is displayed on the green screens.


Sorry about that, we had a problem with the exercises.

It should be fixed now.

Best wishes,


The LearnEnglish Team