Professionals Podcasts - Viral marketing

Listen to part of a radio programme where people are talking about viral marketing.

Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.


Language level

Upper intermediate: B2


Hi everybody from Spain,

What does a virus have to do with marketing?Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands to millions.

Off the internet, Viral marketing has been referred to as " word of mouth ", " creatting a buzz ", " leveraging the media ", " network marketing ". But on the internet, for better or worse, it's called " viral marketing ". While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term " viral marketing " has stuck.

Hi every body the article about the viral marketing gave me some information regarding internet usage
with this we are aware of unwanted mails and spam and internet related technical words like phishing and malware and etc.we have to take many precautions while doing online shopping and never disclose your password and user ids,and every time take safety and precautions while using internet.

Hi, Is it possible to print off the "on screen" exercises? I can only seem to print off the audio transcript which includes an optional exercise? Thanks. Katie

Hi Katie,

There's no easy way to do this as far as we know. Some parts of LearnEnglish (e.g. the Elementary Podcasts and Big City Small World) have support packs in pdf format that include the exercises in a printable format, but I'm afraid that other parts of the site, such as this page, do not.

Best wishes,
The LearnEnglish Team

Personally i doubt if viral marketing can really work nowadays, especially on the increased resentment of people toward spam. For me, i tend to delete unwanted or suspicious email that may cause virus. Viral marketing could be cheap or costs next to nothing but it is seem as an unwelcome advertising manner.

As far as I know most of today's virus marketing is carried out via social media, like twitter. For example, they post a message saying that there is a reward granted to those who repost the message. Of cause the reward is granted by a random basis, not to everyone. But that message spreads rapidly. It is reposted by lots of people who just want to get the reward. A single click for a reward, like, an free iPhone or iPad. That's attracting to many people. And it is not as annoying as spam email.

I'm tired receiving unwanted email. Everyday I receive strange email that could be virus or dangerous emails. The companies like Microsoft or yahoo should implement policies, restrictions and regulations with the unwanted email.
Thank you for your excellent podcast.

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