Coaching helps a person make positive changes in their life. Read about how a coach can help you achieve your goals and reach your full potential.

Do the preparation task first. Then read the article and do the exercises.


Coaching is about making positive changes in your life. A coach helps you identify your goals and become your own expert in how to achieve them.

Coaching is a useful tool in today's challenging world of business. Companies are merging and restructuring and people change jobs far more than before. Our work has changed and we might feel less prepared or demotivated, unsure if what we have been doing is the right way forward. So we might consider hiring a professional business coach to help us get where we want to be and feel happier at work.

A coach is sometimes compared to a mentor and a consultant. However, unlike having a mentor, working with a coach is normally for a short, specified amount of time. A coach is also quite different to a consultant, who looks at the whole team or company and how it does things. In addition, mentors and consultants often give advice – something a coach doesn't normally do.

So what does a coach do? Here are five things.

1. A coach allows the individual to determine the direction of their conversation.

When the coachee meets the coach for a session, the coach doesn't come with a fixed plan. It is the individual that leads the conversation; the coach observes and listens. As the coach starts to understand the individual's context, they might ask more questions and talk about their observations. This helps the individual see the situation clearly, as if the coach is holding up a mirror.

2. A coach helps the coachee to identify goals and prioritise them.

Before we can decide on our path to development, we need to first understand what our desired destination might be. A coach can help the individual link their business goals with their personal plans and dreams. And in doing so, they can improve motivation and focus. The coach then helps the individual identify the practical steps they need to take.

3. A coach asks questions to guide the individual and help them understand the issues they're facing.

By asking the right questions, a coach can help the individual to focus the conversation and truly explore the relevant issues. However, a good coach does not ask leading questions that suggest a particular answer, for example, Do you think x might be a better idea? or How do you feel about doing it this way instead? Good coaching questions do not tell the coachee what to do. Instead, they help them to reflect, see things clearly and discover their own way forward. A coach might ask, for example, What is your biggest challenge at the moment? What would be a successful outcome for you here? or What could you do now that would be a step forward?

4. A coach notices the emotions behind the issues and helps the individual understand them.

In a coaching conversation, hidden emotions often come to the surface. A good coach would help the individual become aware of their emotions and allow them to explore their feelings when needed.

5. A coach guides the individual to move forward, taking them from where they are now to where they want to be.

Many coaches set the coachee tasks to complete in between sessions. Over a series of sessions, the coach helps motivate the coachee to follow steps towards success, tracks the coachee's progress and keeps them focused on the end goal. The coach does not do the work for the coachee, nor do they advise them. They act as a guide to help the individual find the appropriate strategies in reaching their goals. 

There are many benefits to employing an external business coach, like their objectivity and fresh perspective. But business leaders and managers have also discovered that if they acquire coaching skills themselves, this can help them improve the performance of their teams. Managers are now taking coaching training in order to have internal coaching conversations with team members who might be having difficulties, and many are now seeing the power of coaching as a way to help their businesses grow and ensure their staff are happy and motivated.

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Submitted by mfuenmol on Fri, 22/10/2021 - 11:05


Yes, I have. When I finished my master degree I had a coach at the University. She helped me about what could be my next step. It helped me so much because I felt a little lost.
I think is better that they don't give us advice because you don't need the thing that you want to hear. You need to think about yourself and your future and then take a good decision for you. They give you the tool to take a good decision.

Submitted by I am on Tue, 12/01/2021 - 17:36

I haven't coach before. But i suppose coaching help people to prioritize their goals and set clear vision of their achieving.

Submitted by alauddinm on Mon, 23/11/2020 - 15:00

I never engage any coach earlier. After reading this article it seems coaching is important for myself and my team succeed. There are a number of issues I am struggling to determine the right directions and steps to achieve my end goal.

Submitted by Issamu Abe on Sat, 17/10/2020 - 14:16

I have never used a coach before. However, it is a very useful strategy to develop coaching skills myself in order to improve the performance of my own team. I can even constantly keep track of their results. A coach does not advise the coachee because this is the job of a counselor or a consultant, as mentioned in the text. The coach must not tell the coachee what must be done. Instead, he must lead the coachee to the solution for each problem themselves.

Submitted by ImaneB on Mon, 12/10/2020 - 17:01

No, i have never used a coach before. But I think it would beneficial if the person is demotivated at a certain stage of his career, or wants to change the field of work or profession... It's interesting also to read articles or books developing methods of self coaching and biographies of inspiring persons.

Submitted by htet eain yin on Mon, 21/09/2020 - 07:46

I have never used a coach before. It is interesting to have. I want to hire a coach if I will change a new job. I think they can help me to find my way.

Submitted by Khloodalouni26 on Mon, 07/09/2020 - 14:38

No, I haven’t go to any coach before I think they don’t give advice because they want the coachee make his/her decision by their own without any pressure or effects

Submitted by senes19 on Thu, 23/07/2020 - 11:56

I haven't used any coach before. The reason of that coachs doesn't give advice is not to familiar with the easy way to reach true decision. It would cause the laziness. I think the most priotrise of the coachs is to create mental differences to the coachee. Because if the coachs go away, what will you do? How will you decide to achieve your plans and goals. Learning of the right way to successful is more important than from a simple decision taken by a coach.