Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

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It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

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B1 English level (intermediate)
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Submitted by Rafaela1 on Fri, 31/07/2020 - 15:54

Where will the ad company go in the future?

Submitted by naru on Fri, 31/07/2020 - 10:59

Yes I do. Mostly I use Instagram and Youtube as a social media in everyday life. Especially, my favorite influencer is the person who post a lot of picture of his or her cat on instagram. The person post only cat's pictures or story. So I'm not sure the people's gender. And I'm always healed by them. If I become a social influencer, I wanna post about my cat and heal someone like me.

Submitted by Y on Mon, 27/07/2020 - 11:03

I know that. Recently, social media influencers are increasing through Instagram and Twitter. I am also using Instagram. There are various influencers who introduce clothes, cafes, remakes of rooms, and so on. I'm also searching for a cafe on Instagram. I wondered why they could be influencers. I think that the best important things for Influencers is posting similar subject. This makes followers interested. In addition, I think that the photos we post are important. If I became a social influencer, I would post my daily fashion on Instagram. Because I like clothes. But in reality, I don't want to be an influencer because I'm embarrassed.

Submitted by yusuke on Mon, 27/07/2020 - 07:23

I know an influencer who is expert about "Ramen". He is a youtuber, and he eat ramen almost every day. He go around Japan for different ramen. I like his movies. The more I watch his movies, I feel like eating ramen so much. If I came to be an influencer, I want to be an expert about ramen as he do. I want to eat ramen every day tasting different type of ramen every time.

Submitted by Ayaka on Mon, 27/07/2020 - 07:20

I often see that people called influencers on social media these days. Especially now that we have less to go out, their advertisements are most noticeable than advertisements in the city. In fact, I’ve seen their posts and bought stuff. I got stuck in a corporate trap. Probably there are many people who have become like me. I have a habit of buying too much online store. So from now on, I have to try to be careful not to get into that hand too much. I don’t want to be an influencer myself, but I think I’ll be a follower who will continue to be influenced.

Submitted by Wakana M on Mon, 27/07/2020 - 05:59

I know a lot of social media influencers. Their niche areas are language, makeup, fashion, travel, health etc. I always use Instagram, most influencers are posting their own topic and also their daily life. As mentioned in the article, when I look up somethings I want to know, I use some hashtags to find out. If I became a social media influencer, I would use Instagram or YouTube and post about recommended movies and maybe my daily life. But I think it is difficult to continue them. so I need keep making an effort.

Submitted by IKEDA on Sun, 26/07/2020 - 07:45

Although I don't know much about influencers, I've ever heard of there are some high school students earning huge rewards using social media, e.g. Instagram or Twitter. I reckon that it has been coming to a new era.

Submitted by Sharif Tayyebi on Mon, 13/07/2020 - 17:52

I don't know any social media influencers, but I know many politicians and journalists who have a lot of followers. For example, in Afghanistan, some parliament members, presidential advisors, artists, singers, and athletes have more than ten thousands of followers on Facebook or Twitter. But relevant to this title, they don't usually encourage people to buy something from exact companies or maybe I don't know about such things. In fact, if I become an influencer in social media, I prefer Facebook. This is because I think Facebook users are increasing at the time. On the other hand, using Facebook is more easy than the other social medias. Moreover, some people who cannot use Instagram and so on, they can easily use Facebook. For the last part of question, I prefer to write in the field of criminal law and human rights. I have M.A. in criminal law and and also I teach human rights. I love studying and writing on these subjects. Regards, Tayyebi

Submitted by antinaoki on Mon, 13/07/2020 - 10:12

a lot of celebrities are kind of an influencer right now,but there are some people posts stuff about a star or a celebrity that dont use sns apps,so the fans of them will go follow the account that post stuff about someone got the pictures of this celebs,or when and where this celebs are going to be on tv.

Submitted by Austin on Fri, 26/06/2020 - 06:41

I subscribed to a ton of influencers on Youtube, some of them perform the niche area is a lifestyle, education, health and expertise finance. If one day I become a social media influencer I will also use Youtube as my main channel to show my lifestyle, that is what I interest to do it.

Submitted by syah on Sat, 30/05/2020 - 14:20

Yes I know many influencers. They have their own niche. The one that I most like is gadget's influencers becuase they can make me to more understand about gadget and also help me when I wanna buy gadget. If I become influencer, I would like to become content creator in education.

Submitted by mouna99 on Fri, 29/05/2020 - 14:19

I know a lot of influencers, their niche are fashion, cooking ..

Submitted by jason2295 on Wed, 27/05/2020 - 22:02

I know some influencers, they are expertise in language, they give conseils about how to learn a new language. If I become a influencer I would use Facebook, Instagram and YouTube and I would write about sports.

Submitted by soniagrajales on Mon, 25/05/2020 - 18:50

I know there are many influencers in social media, I specially follow and like a lot one guy whose niche area is about cooking and also I follow a priest who posts religious content of course. If I became an influencer I think I'd prefer the written media and I'd post reflections about the daily life.
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Submitted by Rafaela1 on Thu, 21/05/2020 - 15:04

Social media influenza? Most importantly, if you want to become a social media influenza, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Submitted by Silvia030398 on Thu, 21/05/2020 - 00:13

For me it is very interesting how the era of influencers you can earn a lot of money and get more clients more easily.

Submitted by JavierVR on Wed, 13/05/2020 - 23:44

If I were to become an influencer I would like to do it on some social network that is always active, such as YouTube or Instagram, because these are the social networks that I see and feel are the ones indicated to advertise and spread knowledge about something. For example, personally I like cars, I could probably offer information about them as a car journalist does, who is in charge of giving detailed information about them, going to presentations and testing them.

Submitted by Mohamedakram16 on Wed, 13/05/2020 - 18:32

Of course, nowaday, there are a lot of influencers over the world that are specialized and interested in several themes such as fashion, lifestyle, high technolgy and more others, and there are also many algerian influencers and their number is constantly incresing because it's not so difficult to be an influencer and we only have to own a small camera and being interested in a theme. For me, I don't like many influencers because a lot of them are usually arrogant and they try to upset their followers by showing their daily routine !!

Submitted by BlaiChan on Wed, 13/05/2020 - 11:08

Yes, i do know some social media influence. Their niche areas are such as education guidelines , fashions , travels ,so on. If i become a social media influence , i would use medium like Facebook and Instagram. I would post about copy-writing. I'm so interested in it. All you need is only skill, a unique skill, i know my writing skill is not good enough but i won't give up on it ha ha. That means everybody have chances to be rich if they use the social media correctly. I'd like to help people to know how people making money online and also,like to share everything which are interesting and worthy to hit the like on my post.

Submitted by Daudau0601 on Tue, 21/04/2020 - 04:20

i know lots of social media influencer, each one has a difference niche area such as make up, food,... It's so interesting. Personally if i became a social media influencer, i would use instagram or tiktok to post vlog to tell story about in our life what i see and i think. Imagine as you can, it's difficult but i'm quite interested in becoming a fluencer to earn money and especially express my feeling about excited story in daily life. yahhh
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Submitted by JuanManuelLopezGil on Mon, 20/04/2020 - 23:41

Of course, I know to Alan Estrada (Alan X el Mundo). He is a Travel-Youtuber and teach some tips about trips in his videos. I would like to be a Travel-Youtuber like Alan because is very fun but my focus could be the local culture of the middle class and their favourite products, since a look of marketing and advertising. Its could help many companies to innovate and apply things of other cultures in its products that might be good between customers. Also, can change and open the mind of the people and struggle against their xenophobia. The world is yours, know it!

Submitted by fathibba34 on Wed, 15/04/2020 - 06:58

I think the best influencer in the world till now was Steve jobs, although he was died in 2011, but all the world tell that he took the world from darkeness to light, with his presentations of new products of APPLE, he could influence an persuade millions of people tu use and wait with passion to use the last technologies of Apple. I think videos in social media are most influence in followors, and to use different medium in same time is the best way to have a lot of followors, this mean to post in Instagram, Snapchat, Facebook, Twitter, youtube chanel..... finaly, my favorite posts would be about travel and tourism, and how we can discover the world.

Submitted by Bunga on Thu, 02/04/2020 - 08:32

Ya, i have been followed many of social media influencer. Some of them influencer about food, cooking, skincare. I'd like to follow influencer have a good attitude and actually interesting. If i become social media influencer i will using Instagram as a medium to post what i want to post. I'm interesting to be influencer about cooking and food. But for now i am have a little follower, it's oke for beginners.

Submitted by Nurten on Sat, 28/03/2020 - 13:52

If I would be an influencer I want to post videos about skincare because I love using something for my skin

Submitted by jazmin marquez on Wed, 25/03/2020 - 17:45

I know influential people on social media in specific areas like politics, environment and feminism. If I become a social media influencer, I would use youtube to post about tips for teaching and learning the language. However, I am very shy and I don't think I can do this job very well..

Submitted by shahhoseini on Mon, 02/03/2020 - 16:05

I know a number influencer on Instagram that some of them live in my country and others active in all of the world areas.

Submitted by huyentran on Tue, 18/02/2020 - 02:44

long before I learned about an influential person on facebook. her name is thanh. She makes funny videos and it relaxes me whenever I watch it. She is not only beautiful but also friendly and funny so I really like her. If I became an infulencer I would choose facebook to post and my area would be about beauty with some makeup and skin care videos.
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Submitted by mtalebi on Thu, 30/01/2020 - 17:52

I don't follow any influencer, but there are many social influencers in sport, politic, and so on. I like to use instagram, whatsapp, telegram to increase people's awareness.
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Submitted by Rafaela1 on Mon, 30/12/2019 - 11:53

Social media influenza? ... I know, it's an illness caused by infection by virus. Most common symptoms like headache, fever of over 38°C, and fatigue let the brain of the patient stop thinking. Scary influencers, oops, influenza!

Submitted by Fikymaulana on Mon, 30/12/2019 - 03:11

Nowdays, Social media has became a fundamental part of marketing. Not only small business platform but also large industry used social media platform to conduct marketing matter. Including to use social media influencers service in order to increase product selling.

Submitted by Roulaotaki on Sun, 20/10/2019 - 06:35

Yes I’m a follower to a makeup and clothes influencer also for coaches Training or cleaning and arranging home will be my niche

Submitted by cittàutopica on Tue, 08/10/2019 - 18:27

I know some social media influencer, only because I read their names on the media, but I don't follow any of them; indeed we all are aware that their tips are paid by the brands, which are interest in selling their products. I have no intention of becoming a social media influencer.

Submitted by MarioAlberto on Thu, 19/09/2019 - 01:03

Is interesting, I usually read articules about the Influencers, because my girlfriend is one. She is inteligent and very passioned I LOVE SHE!!!
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Submitted by VictorCastro on Wed, 18/09/2019 - 16:39

I don't know any influencer but I coould become one about scenic arts in social media

Submitted by nikoslado on Mon, 12/08/2019 - 16:48

Dear Team, in task 2,quest.4, it should be ''true'' the answer, because an influencer maybe should use and talk about their intresting or attractive bios as a doorstep and a chance to a further conversation or chatting with their followers, in order to influence them, as people are usually influenced by a strong biography.What do you think?

Hello nikoslado

The idea here is that their bio will attract followers, but it's an influencer's posts that will influence their followers to do specific things. So I think 'false' is the best answer.

All the best


The LearnEnglish Team