Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.


Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Task 1

Task 2


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Average: 4.2 (73 votes)
Profile picture for user mtalebi

Submitted by mtalebi on Thu, 30/01/2020 - 17:52

I don't follow any influencer, but there are many social influencers in sport, politic, and so on. I like to use instagram, whatsapp, telegram to increase people's awareness.
Profile picture for user Rafaela1

Submitted by Rafaela1 on Mon, 30/12/2019 - 11:53

Social media influenza? ... I know, it's an illness caused by infection by virus. Most common symptoms like headache, fever of over 38°C, and fatigue let the brain of the patient stop thinking. Scary influencers, oops, influenza!

Submitted by Fikymaulana on Mon, 30/12/2019 - 03:11

Nowdays, Social media has became a fundamental part of marketing. Not only small business platform but also large industry used social media platform to conduct marketing matter. Including to use social media influencers service in order to increase product selling.

Submitted by Roulaotaki on Sun, 20/10/2019 - 06:35

Yes I’m a follower to a makeup and clothes influencer also for coaches Training or cleaning and arranging home will be my niche

Submitted by cittàutopica on Tue, 08/10/2019 - 18:27

I know some social media influencer, only because I read their names on the media, but I don't follow any of them; indeed we all are aware that their tips are paid by the brands, which are interest in selling their products. I have no intention of becoming a social media influencer.

Submitted by MarioAlberto on Thu, 19/09/2019 - 01:03

Is interesting, I usually read articules about the Influencers, because my girlfriend is one. She is inteligent and very passioned I LOVE SHE!!!
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Submitted by VictorCastro on Wed, 18/09/2019 - 16:39

I don't know any influencer but I coould become one about scenic arts in social media

Submitted by nikoslado on Mon, 12/08/2019 - 16:48

Dear Team, in task 2,quest.4, it should be ''true'' the answer, because an influencer maybe should use and talk about their intresting or attractive bios as a doorstep and a chance to a further conversation or chatting with their followers, in order to influence them, as people are usually influenced by a strong biography.What do you think?