Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.


Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Task 1

Task 2


Worksheet63.52 KB

Language level

Average: 4.2 (69 votes)

Submitted by Daudau0601 on Tue, 21/04/2020 - 04:20

i know lots of social media influencer, each one has a difference niche area such as make up, food,... It's so interesting. Personally if i became a social media influencer, i would use instagram or tiktok to post vlog to tell story about in our life what i see and i think. Imagine as you can, it's difficult but i'm quite interested in becoming a fluencer to earn money and especially express my feeling about excited story in daily life. yahhh
Profile picture for user JuanManuelLopezGil

Submitted by JuanManuelLopezGil on Mon, 20/04/2020 - 23:41

Of course, I know to Alan Estrada (Alan X el Mundo). He is a Travel-Youtuber and teach some tips about trips in his videos. I would like to be a Travel-Youtuber like Alan because is very fun but my focus could be the local culture of the middle class and their favourite products, since a look of marketing and advertising. Its could help many companies to innovate and apply things of other cultures in its products that might be good between customers. Also, can change and open the mind of the people and struggle against their xenophobia. The world is yours, know it!

Submitted by fathibba34 on Wed, 15/04/2020 - 06:58

I think the best influencer in the world till now was Steve jobs, although he was died in 2011, but all the world tell that he took the world from darkeness to light, with his presentations of new products of APPLE, he could influence an persuade millions of people tu use and wait with passion to use the last technologies of Apple. I think videos in social media are most influence in followors, and to use different medium in same time is the best way to have a lot of followors, this mean to post in Instagram, Snapchat, Facebook, Twitter, youtube chanel..... finaly, my favorite posts would be about travel and tourism, and how we can discover the world.

Submitted by Bunga on Thu, 02/04/2020 - 08:32

Ya, i have been followed many of social media influencer. Some of them influencer about food, cooking, skincare. I'd like to follow influencer have a good attitude and actually interesting. If i become social media influencer i will using Instagram as a medium to post what i want to post. I'm interesting to be influencer about cooking and food. But for now i am have a little follower, it's oke for beginners.

Submitted by Nurten on Sat, 28/03/2020 - 13:52

If I would be an influencer I want to post videos about skincare because I love using something for my skin

Submitted by jazmin marquez on Wed, 25/03/2020 - 17:45

I know influential people on social media in specific areas like politics, environment and feminism. If I become a social media influencer, I would use youtube to post about tips for teaching and learning the language. However, I am very shy and I don't think I can do this job very well..

Submitted by shahhoseini on Mon, 02/03/2020 - 16:05

I know a number influencer on Instagram that some of them live in my country and others active in all of the world areas.

Submitted by huyentran on Tue, 18/02/2020 - 02:44

long before I learned about an influential person on facebook. her name is thanh. She makes funny videos and it relaxes me whenever I watch it. She is not only beautiful but also friendly and funny so I really like her. If I became an infulencer I would choose facebook to post and my area would be about beauty with some makeup and skin care videos.
Profile picture for user mtalebi

Submitted by mtalebi on Thu, 30/01/2020 - 17:52

I don't follow any influencer, but there are many social influencers in sport, politic, and so on. I like to use instagram, whatsapp, telegram to increase people's awareness.