Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.


Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

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Submitted by KY on Thu, 24/09/2020 - 18:48

Yes, I know. Their niche areas are makeup and tecnology If I became a social media influencer, would use instagram, facebook and others social networks and would post about makeup and dance.

Submitted by Nehir on Thu, 17/09/2020 - 07:36

Yes, I know. There are a lot of influencers in my countary and they have a lot of niche areas. Cosmetic, technology, beatuy, fashion etc. If I became a influencer, I would use Instagram and You Tube. I would share about foods, my travel experiences, what we can do for achieve a success or how can we study easier and funnier. These are most interesting topics for me.

Submitted by Nobu1230 on Sun, 16/08/2020 - 12:55

I know of some influencers using different social media.The most of them use instagram or youtube because that is popular in my country,in particular among teenager.They posts in various areas,for instance,cosmetic,sports,fasion,beauty,game. If I became a influencer,I would post about surfing on Youtube.I will surf everyday and eat and recommed famous foods in the coast area.This life is my dream and I hope this dream come ture.

Submitted by senes19 on Fri, 14/08/2020 - 11:04

I would like to become a social media influencers. But I will not only charging money but also to attract to people interesting to the people's introubles. For example in my conytry there are many innocent people who don't accept the governors faults in the prison. But most of people suppose that this people who are in the jail are accused of any criminal matter. But it is not true. If any influencer brings up this topic to the publics agenda, maybe many of them can be free and gain their freedom. I would like to post these topics. In the life money is not everything though it is necessary to continue your life.

Submitted by mali nicklass on Mon, 10/08/2020 - 09:59

Yes, I know an influencer who's traveling a lot. She is very active on Instagram and she always posts pictures in different places. If I came to be an influencer I want to travel a lot and want to show my viewers every country.

Submitted by Nanami on Sun, 09/08/2020 - 13:48

Yes, I know some social media influencers. I like to use Instagram and often watch it. There are many niche area for Instagram influencers. For example, interior, clothes and travel. Instagram is an app that the person shares pictures and let people see them, so every influencers are obsessive about how to take pictures to make the products they want to advertise look better. They not only take attractive pictures but also write skillful comments. For example, in the food post,"If you don't eat, you lose." and in the skincare post,"I don't want to tell anymore because it's too comfortable!" If I become a influencer, I would post about food or cosmetics.

Submitted by ryota on Thu, 06/08/2020 - 10:14

I know a lot of social media influencers. There are many kinds of niche areas. For example, art, fashion, food, music and so on. I often use Twitter and Youtube. I see many famous people’s account. They usually post about their hobby and daily life. Sometimes, they advertise the goods at the request of the company. Some of them make a living from the advertising fees they receive from companies. They have great influence, so the advertised goods sell well. I’ve bought goods they advertise. If I become a social media influencer, I want to advertise many goods requests of companies and get a lot of advertising fees.
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Submitted by Hennadii on Thu, 06/08/2020 - 10:10

There are a lot of so-called social media influencers in my country and most of them chose a political area for their business. It's a hot topic in my country because we have many different conflicts inside and a war in add. So many of us pay huge attention to what the influencers post in social media. Sadly but true, that most of them came to be the traitors and all their posts, blogs, thoughts, etc turn out to be a fake or even propaganda. In this case, I try to be careful about choosing the influencer to follow and rely on mostly my own opinions and knowledge.

Submitted by Osuke on Thu, 06/08/2020 - 08:53

Yes, I do. I usually use Twitter, Instagram and YouTube. There are influencers introducing various things. For example, clothes, games, toys, cosmetics, and much more. And the ones I like the most are the people who post dogs. I love both dog photos and videos. If I became a social media influencer, I would like to post a healing video of a cute dog. I am on the side of being healed by such videos and photos, but I want to go to the side of healing someday. It’s a difficult to keep a pet, I’ll be patient with the dog’s post.