Do the preparation task first. Then watch the video and do the exercises. You can also read the transcript.
Daniel: When I was asked to do a presentation on 'Where WebWare is going and what I can do to help it get there', my first thought was simple: me! As you've already seen, I've got a lot of skills and the right kind of personality needed to do a job like this. Here's a slide I made! You see that? That's my sales team. They love me! Certainly going to be sad to see me leave. Outside-the-box thinking – that's what I've got!
Sarah: OK. To start with, I did a careful SWOT analysis using the data I had available, which is obviously only partial. I looked at aspects such as competitors, online visibility, changing technologies and R&D. On the basis of this, I believe WebWare should carry out some careful market research, strengthen its brand awareness in secondary markets and improve the flexibility of its offer. If this produces positive results, I think it should be possible to maintain the premium pricing policy.
Daniel: Here's the sales figures for the last job I did – all down to me. Blue-sky thinking! Finally, to finish my presentation, I'd like to play you a song I wrote ...
Philip: OK, OK ... that's enough. Thanks, Daniel.
Daniel: Great! So, does that mean I've got the job?
Marcia: Erm, we'll be in touch over the next five days to let you know.
Daniel: OK, great. Thank you.
Sarah: This is how I predict a sales pattern would go. I have to emphasise these are only speculative results at the moment. The key words are caution, adaptability and consolidation of main product lines – WebWare's 'cash cows', if you like. It's important to be flexible, yet reliable. Oh, and another thing is you need to improve the delivery times on your online orders. I hope all that's clear. Do you have any questions?
Philip: No, thank you, Sarah. That's all very clear. You've given us quite a lot to think about, there!
Marcia: Yeah, thanks a lot, Sarah. We'll be in touch over the next few days to let you know about the appointment.
Sarah: Thank you both for your time. It's been a pleasure meeting both of you.
Marcia: Bye bye!