A design presentation
Do the preparation task first. Then listen to the audio and do the exercises.
Hi, everyone. Thanks for coming to this short presentation on our new product design. As you know, we've already redeveloped our 'Adventure' shampoo to make it more modern and appealing. And we've renamed it 'Adventure Tech'. Our market research established the target market as men in the 18–40 age range who like to be outdoors and also like technical gadgets, such as smartwatches, drones and things like that. We needed to create a bottle which appeals to that market.
So, today, I'm happy to unveil our new bottle design. As you can see, it's designed to look like a black metal drinking flask, with some digital features printed on it.
I'd like to talk you through the following three points: the key features, sizing and our timeline for production.
Firstly, you'll notice it has an ergonomic design. That means it fits smoothly into your hand and can be easily opened and squeezed using one hand. And, it looks like a flask you might use when hiking outdoors. The imitation digital displays are designed to remind the user of other tech devices they may have, such as a smartwatch or smart displays in their home.
I'd now like to tell you about the sizes. It comes in two sizes: the regular size and a small travel size. The travel size is the same type of design – a flask, also with imitation digital displays on the bottle. We were thinking of starting with one and following with the travel-size in a few months, but we've worked hard and both are ready now.
Finally, I'm going to talk to you about our timeline for production. You've probably heard that we're launching in two months. In preparation for that, we're starting the marketing campaign next month. You can see the complete overview of all phases in this Gantt chart.
In summary, the bottle's been designed for men who like adventure and technology, and it comes in two sizes. The marketing campaign is starting next month and we're launching the product in two months.
OK. So, any questions? Feel free to also email me for further information in case we run out of time.