Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.

Preparation

Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Task 1

Task 2

Discussion

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Submitted by Toan3002 on Mon, 13/05/2024 - 12:15

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Do you know of any social media influencers? What are their niche areas?

If you became a social media influencer, what medium would you use and what would you post about?

I follow many bloggers on YouTube, but I am really into the Khoai Lang Thang channel. He is a famous social media influencer in Vietnam. He creates many videos about traveling, culinary, and exploring new lands in Vietnam as well as international friends. If I became a social media influencer, I would like to use Facebook, YouTube, and Instagram to record my vlogs about daily life, and gorgeous churches in my hometown or introduce my motherland to international viewers to know much more about Vietnam.

Submitted by Safe_Mode on Sun, 28/04/2024 - 10:35

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I realy like the Youtube blogger Ryan from Fortnine channel. He makes realy interesting and funny videos about motorcycles. If I'd became a social media influencer I'd like to write posts about travels with my most beautiful photographies around the world. It sounds corny enough, but I like landscape photography.

Submitted by mervesert on Thu, 28/03/2024 - 22:00

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I follow many influencers on Instagram. Accounts that I follow are about travelling, cooking, lifestyle, teaching. If I became an influencer, I would share places I visited. Travelling is healing the soul. :)

Submitted by DzhusAngela on Mon, 05/02/2024 - 10:17

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Yes,I know a few social media influencers.Their niche is ads of products.If I became a social media influencer, I would to use instagram and choose write about travelling.

Submitted by Yeli Marcela Londoño on Fri, 02/02/2024 - 20:08

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I know and follow a couple of ones, since fashion influencers, techonolgy, mental health, cookers until gamers.
If I become in one influencer I would use instagram and tik tok because those are the most trending social medias and I would like to talk about books, music and culture in general.

Submitted by zambarajas on Fri, 19/01/2024 - 18:55

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I know several influencer incluiding Luna Martinez and Sailorfag. Their niche areas are moda and storytimes about their followers. Maybe, I use tik tok because is a social media very viral.

Submitted by betelf on Mon, 23/10/2023 - 08:48

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I used to know and follow them, such as campers, photographers, and van life vloggers, but recently I deleted all of my social media accounts. If I were to become a social media influencer, I would use Instagram or YouTube to become a booktuber or bookstagrammer. I enjoy reading classical literature and discussing books, so it seems like a fun way to do it.

Submitted by TataRyt on Fri, 20/10/2023 - 21:03

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I follow many influencers who create content about travel and cooking, and even some bloggers who promote the gray hair trend. I just enjoy reading content about something unique and different from others.

Submitted by Josué del Valle on Sat, 05/08/2023 - 15:29

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Yes. I know three social media influencers. Thei niche areas are the entertainment and development.

If I became a social media influencer, I would use Instagram and Youtube to discuss about revelant issues.

Submitted by Svetlana1107 on Wed, 05/07/2023 - 11:04

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I know a cool and interesting influencer. His niches are different, but the basic niches are travelling, gadgets and daily life. His name is Casey Neistat.

If I were a blogger, I would like to be a psychology influencer and used Instagram as a social medium for my blog.