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Developing creativity

Listen to part of a radio programme. Peter Jones works for Art and Business, a company that develops creative partnerships between business and the arts.

Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.



Language level

Upper intermediate: B2


I agree with the fiction book to help businesses for example recently all people know Nokia company is the best company in 2000 at this time I remember most of the people in the world using Nokia mobile phones and the company have greatly credible in the world. On the day one of the Employees has new software and a new design, he already presented the new software and new design to the chairman and managers, but the company, it is made a big mistake when thought the new software is fiction and can’t to productivity. Today, all people in the world know the Android software.

I am agreed that introducing reading fiction and poetry can help businesses to be more effective. Reading is a form of therapy has helped humans for centuries and a powerful way to understand others, tap into creativity and exercise own brain. Imagining creates understanding.
The Ingenious Gentlemen Sir Quixote of La Mancha or just Don Quixote by Cervantes has inspired and had a positive influence on me. In my Alma Mater we learned entire pages at heart for example about La Mancha with so beautiful descriptions. And the figure of The Knight of the Sad Countenance was amazing and sensational, romantic and tragic at the same time.

Hello, anyone know how to download?

Hello Sulfi Muchtar
You are welcome to download the audio on this or any of our pages with audio. If you are using a computer, you have to right-click on the audio and then select 'Save As'. On a touch screen device, normally you can hold your finger on top of the audio for a few seconds and then get the option to save it to your device.
If you can't figure out how to do it, please let us know what kind of device and operating system you're using and we'll do our best to help you.
All the best
The LearnEnglish Team


Thank you guys for these great podcasts! They offer variety of language that are needed in IELTS. I was practicing using of a few phrasal verbs said in podcasts, then I wondered whether they are safe for writing as well, particularly "cut across" in
“The [book reading] groups cut across the usual hierarchies and working relationships
have improved greatly.”

and "rub off" in
“You will feel happier and more positive and hopefully this will rub off on those
around you.” from Emotional Intelligence

They have rather close meanings. I checked a few dictionaries but there were limited examples, so it was a bit difficult to suppose any formal usage.

Thank you!

Hello Ashi Mashi,

Glad to hear you find the podcasts useful! Yes, you could use 'cut across' and 'rub off' in most writing. They might not be appropriate in extremely formal writing, or perhaps in formal scientific or academic writing, but otherwise, and even for the IELTS academic section, I'd say they be good. Neither are particularly common vocabulary items, so I think using them correctly would actually make a good impression.

All the best,
The LearnEnglish Team

I love reading books. though, sometimes I feel confused because of them

I think it depends on their interests. If he don't like to read or fiction, he may be bored and this method could be counter-effective. Instead of imposing, I think we could find their interests and then develop their creativity by encourage motivation. Let them think that they want to do and they could do that.
I don't really have a kind of favourite book. I love reading but not whatever themes. I like some kinds of thrillers, so I often read Dan Brown's novel. By the way, I think it's a good alternative to learn English although there are many difficulties when I meet some new words. Sometimes, I may meet a few complicated words that we don't usually speak everyday.

First, I thank the LearnEnglish Team.
Pls show me how download your Podcast audio. My phone's BlackBerry Passport with bb10 platform.
Best wishes!

Hello nothingwithoutmean,

I think you'll need to check with your device's instructions for this - we're not experts on this! I'm sure there's a way, however.


Best wishes,


The LearnEnglish Team