Listen to a radio interview in which the future of the Martha Stewart brand is discussed.

Professionals Podcasts - Products and brands


Do the Preparation task first. Then listen to the audio. Next go to each Task and do the activity. If you need help, you can read the transcript at any time.

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Hello British Council, I got some difficulties in answering the tasks to arrange the topics or processes in chronological order (not technically). Even I read the transcripts, I didn't get the right order. I am wondering you could help me with some tips how to get the answers in correct sequence. Thanks.

Hello Pearl,

Sometimes my students have not correctly understood the topics, which of course makes it difficult to order them correctly. Could that be what is happening for you? Another thing you could do is try the Task and then, after seeing the correct answers, match the topics to sentences in the transcript. That should help you see how they are related.

Why don't you try that? If you have any questions or problems as you do it, please feel free to ask us again for help.

All the best,
The LearnEnglish Team

what is the difference between lie , lay , lain , and lied

Hello ahmed mohamed salem,

This is a question you can answer yourself, I think, by visiting an online dictionary such as this one.


Best wishes,


The LearnEnglish Team

One of the bottled water brands in my country changed its name and has became viral all over the country, so I think changing the name is useful somehow.

Thank you for the variety of subjects that have been dowloaded here, on this website. it really helps :)

Hi everybody from spain,

Here in Spain I don't know any company wich has changed the name for reasons of bad image , but I know some of them that have changed the name in order to adapt to the new times as Telefónica, Repsol, Iberia and so on. The last year I was working in Iberia airlines and I studied about the evolution of the brand and is very interesting to know the reasons about it, for me the main reasons is to give to the company an image of a flexible company with a good relation between price and quality.

Hi All,

Its really great effort and helpful tool from British Council to teach non English student to learn more and more.

Thanks a lots.

Hi every body this is shyam new friend for all of you.we can learn and more and more from this portal.Its awesom

Hello British Council. I have one question. Word Conviction has two meanig: krime and opinion. I think that convinced and conviction are synonym? I have look for in Cambridge Diktionary but i am not sure, because explanation there in englisch too :).
Thanks a lot!

Hello Mirgorod,

If you look in the dictionary entry, you'll see that 'convinced' is an adjective (though it can also be the verb 'convince' in the simple past or past participle) and 'conviction' is a noun – it's related to both the verb 'convince' as well as the verb 'convict'.

By the way, the website of the Cambridge Dictionaries also translates into German – see their entry for 'conviction' for example.

All the best,
The LearnEnglish Team