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A professional profile

Learn how to write a professional profile.

Do the preparation task first. Then read the text and tips and do the exercises.

Reading text

David Beddingfield

Digital Marketing Manager

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Summary

Over the past six years I have held various roles in the field of digital marketing and communication and currently lead a small team in the Fast-Moving Consumer Goods (FMCG) sector. I have a proven track record of planning and implementing successful digital marketing campaigns across a range of channels.   

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Experience

Digital Marketing Manager
Krunch Ltd
Jan 2017 – Present

My role involves strategic focus on all areas of digital marketing within the company and working closely with the main marketing and communications teams. I design and lead all our digital marketing campaigns.

Digital Marketing Executive
Krunch Ltd
June 2014 – Dec 2016

I was responsible for overall social media strategy. I worked on many campaigns to drive engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also led on three key product launches.

Digital Marketing Assistant
Food2Grab Ltd
Sept 2013 – May 2014

In this role I developed my existing knowledge and skills in the fields of social media and consumer goods. I supported the design of multi-channel marketing campaigns to promote brand awareness of our healthy snack range.

Tips

  1. Your online profile needs to be concise, engaging and convincing.
  2. State a clear title/role under your name.
  3. Your summary should be in short paragraphs.
  4. Think about who you want to read your profile and write in an appropriate style for them.
  5. Add links to examples of your work if you have them.
  6. Check it carefully and get feedback from a friend or colleague.

Debate

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Nivel de idioma

Intermediate: B1

Comments

I don't have an online profile, but I recommend have a good presentation to interview moment!

I do not have a university degree yet but I am studying to achieve it and have my profile online.

Hello everybody, I have an online profile on LinkedIn. It is not elaborated. Your tips will help me a lot. Thank you so much

Allowing the best contact with destination group which is targeting for, we should investigate in advance communication chanels in social media (which are the most popular or the the way to contact with destination group is the shortest).

Yes I do.
I would include my educational degree in my qualifications summary as well.

Maybe, I do not have an online profile. it is difficult for me to answer because I don’t understand what an online profile mean a little bit. So, I will guess and try to write. My name is kaito seito. I am 20 years old. I was born and raised in Chiba prefecture. I graduated from high school in 2019 and currently I am commuting to university. I am currently studying English and French at university. However, I am not very good at either. So, I would be happy if you could give me some advice in English and French. Universities not only study but also have various circles. I belong to the futsal circle.  I have been playing baseball since I was elementary school student, but after I entered university, I wanted to try a different sport and started playing futsal, which is completely different from baseball. Futsal is a very difficult sport, but I like futsal very much. I want to try various thigs from now on. Thank you very much.

Maybe, I don’t have an online profile. It is difficult for me to answer and to think about online profile because I’ve never heard this word, online profile, and I don’t know it at all.Therefore, I’ll try to image if I want to see people who is studying Japanese now.
Of course, I write my name, my native place, and the distinction sex. In the past, most people wrote my sex in some papers. However, recently, I think that it doesn’t become normal. There are many kinds of people in the world. Therefore, everyone doesn’t necessarily have to write your sex on the online profile or in some papers. I’ll go back to the subject of online profile. In addition to, I want to write my hobbies, culture that I like the best in Japan and in the world.
In this way, I think someone is interested in me when you saw my online profile and the chance is increased to talk with me in Japanese. To thinking from my position, if I found someone who match me in the point of hobbies or something that you like, maybe I think I’ll try to talk this person. From these, I haven’t written online profile, but it is important for us to write and see your online profile.

I have an online profile, one suggestion is to keep it up to date , short and concise. Also, double check the spelling and grammar before posting new information in your profile.

In task 1 question 3 ,the answer is False 'why?

Hello Masas,

The answer is false because David held two posts in Krunch Ltd. From 2017 to the present he has worked as a Digital Marketing Manager, but before that he worked as a Digital Marketing Executive, starting in 2014. Thus, he joined Krunch Ltd. in 2014, not 2017.

 

Peter

The LearnEnglish Team

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