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Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated like disposable items – worn two or three times and then thrown away.

In Britain, the average person spends more than £1,000 on new clothes a year, which is around four per cent of their income. That might not sound like much, but that figure hides two far more worrying trends for society and for the environment. First, a lot of that consumer spending is via credit cards. British people currently owe approximately £670 per adult to credit card companies. That's 66 per cent of the average wardrobe budget. Also, not only are people spending money they don't have, they're using it to buy things they don't need. Britain throws away 300,000 tons of clothing a year, most of which goes into landfill sites.

People might not realise they are part of the disposable clothing problem because they donate their unwanted clothes to charities. But charity shops can't sell all those unwanted clothes. 'Fast fashion' goes out of fashion as quickly as it came in and is often too poor quality to recycle; people don't want to buy it second-hand. Huge quantities end up being thrown away, and a lot of clothes that charities can't sell are sent abroad, causing even more economic and environmental problems.

However, a different trend is springing up in opposition to consumerism – the 'buy nothing' trend. The idea originated in Canada in the early 1990s and then moved to the US, where it became a rejection of the overspending and overconsumption of Black Friday and Cyber Monday during Thanksgiving weekend. On Buy Nothing Day people organise various types of protests and cut up their credit cards. Throughout the year, Buy Nothing groups organise the exchange and repair of items they already own.

The trend has now reached influencers on social media who usually share posts of clothing and make-up that they recommend for people to buy. Some YouTube stars now encourage their viewers not to buy anything at all for periods as long as a year. Two friends in Canada spent a year working towards buying only food. For the first three months they learned how to live without buying electrical goods, clothes or things for the house. For the next stage, they gave up services, for example haircuts, eating out at restaurants or buying petrol for their cars. In one year, they'd saved $55,000.

The changes they made meant two fewer cars on the roads, a reduction in plastic and paper packaging and a positive impact on the environment from all the energy saved. If everyone followed a similar plan, the results would be impressive. But even if you can't manage a full year without going shopping, you can participate in the anti-consumerist movement by refusing to buy things you don't need. Buy Nothing groups send a clear message to companies that people are no longer willing to accept the environmental and human cost of overconsumption.

Discussion

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Language level

Upper intermediate: B2

Comments

The buy nothing trend is a very good example for Asian countries. Because individuals with higher income tend to spend more amount on the products which have less value. For example, shopping websites like Amazon.com, Flipkart, etc. share the products which do not have much value. For instance, the decoration items for a birthday party displayed on the websites with higher prices than the items compared with the local shops.
Thus, I think one must follow the buy nothing trend in order to overcome the problem.

I think buy nothing trend is both good and bad. It's a good or bad trend according to how we treat it.
First, it's a bad trend. I can't imagine how the economy mechanism or the like is able to work if everyone try to keep their money as much as they can. Do you like a similar recession to the one in 2008 to happen again? Besides, when people strive to keep their money a lot, they are going to be more and more mean soon. Would you like to have a connection with mean people? Please, answer me 2 questions; I answer 'No' for them both.
Second, it's a good trend. It illustrates evidences and warns the social about the hazardous overconsumption as well as fast fashion. It makes changes on perceptions of the social: media information, influencers, consumers and manufactures. The information on social media or magazine become less bombard consumers. The influencers will not advertise disposable clothes as much as they have done before. The consumers will think more carefully when they want to buy clothes. The manufactures will actively or passively change how they make products. For the next stage, the consumerism will change following them.
Moreover, another positive result of Buy nothing trend is the better environment. Less disposable and rubbish clothes are thrown, less harmful impacts on the environment are. We don't have to manage many landfill-sites wasting a lot of money, and we don't have to think how hiding one of the most dangerous substances to environment - rubbish items.
In conclusion, buying what is more important than buying nothing. Instead of following Buy nothing trend without thought of bad impacts to economy, we should understand both sides of this trend to push it to the best as we can.

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