Innovation in business

Innovation in business

Read a blog post about being innovative in business to practise and improve your reading skills.

Do the preparation task first. Then read the text and do the exercises.

Preparation

Reading text

What does it mean to be innovative in business?

In order for a business to survive in today's world, it is important that we regularly review what we are doing and how we are doing it. By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services, increase sales, reduce costs and make our processes more effective and efficient. Innovation is key to increasing profits.

There are several ways a company can be innovative with their products and services. Today we will look at four of them.

1. Using the latest technology to improve your product/service

When we think of innovation, we often think of new technologies. While they might be impressive, we should not use new technologies just because they are available. It is important to consider how the technology can improve our product/service and make a difference to our customer. Companies that produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making their products better.

2. Responding to customer demands by changing what is on offer

By listening to customer feedback, we can get their opinions on how we are doing and find out about what it is that they want. We also need to be aware of changes in customer demands and keep up with the times. When fast-food restaurant McDonald's realised that the market wanted healthier choices, they introduced fruit and salads, while removing the 'super-size' option from their menus.

3. Offering a new product/service to reach new customers

Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers. Innovation sometimes means developing a new product that targets a different market. Although video games were often played by boys, in 2006, video games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older customers with games like Cooking Mama and Brain Training.  

4. Changing the way you provide a service

By looking at the changes to the customer's lifestyle and needs, we sometimes realise that there might be better ways to serve them. Customers who do not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to do their banking online rather than in an actual bank.

Not all innovation will bring success to our businesses, but it can give us the opportunity to grow and learn more about what we do and what our customers might want.

Discussion

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Submitted by winpapa990 on Sat, 19/09/2026 - 08:26

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Nowadays, I like using the latest technology and products, such as smartphones, social media, and AI tools. But I believe innovation is not only about using new technology, it is also about improving myself. I try to learn new skills, develop my critical thinking, meet new people, experience new environments, and try new things.These activities help me keep myself updated and become a better person.

Submitted by Abd2005 on Sat, 12/09/2026 - 16:50

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Today is my first day and I wanna to share with you mu journey wi5h learning English from B1 to C1 spo, I start with reading about this subject in business and I thank that will change my English if I continue every day to reading and writing like me now so I will reading for thirty  minutes every day and I will writing for 30 minute after that I will listen and speaking so let's get started I reading about this page was in business this page was very important if you asked me what I will use in business I will use innovative with technology because with technology the mine of the customers will taken nowadays we are running fast everyday hours have modern things specially in tech so that will take the mind from the customers and will buy what i need and if i put a perfot in product the castomer will buy because will have eome money for anther thing so I start writing before 15 minet and I will countinuo writing to reach to 30 minute until I am going to anther thing not in this topic but that will change my life actually when I going with out limited like me now 

 

NOW I would like to sher how I sell something fast when I was a seller man I set an a general place shop or any think like that chose the correct place when a lot of people walk front of it and after that start to make your thinks better when yo7 clean it when you be smile when you sell it and be a good confident and reality specially when you start speak with confident and sell the benift not the product what this add a value for you what this have a amazing thing and only on you 

 

the constinsy is a important for your live so I just wanna countinuo writing for 30 minute in English every day I think it's dificult but just, 3 menit and I will do it And this the first time I wanna my self to do that and I will do it so the vesoin will be bitter that I countenou all of you doing that like me now So I will do it Finnly I finish is without using and thing I can writing foe 30 min without help without any 5hing and I will countinuo πŸ‹οΈπŸ‹οΈπŸ‹οΈπŸ‹οΈπŸ‹οΈβœ¨πŸŒŸπŸ”₯πŸš€πŸ’ͺ😊

Submitted by DiegoP26 on Wed, 02/09/2026 - 18:19

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virtual menus and payment sites in restaurants or shops that makes the sistem more efficent in comparation with the clasical row

Submitted by Bajalan on Sun, 16/08/2026 - 07:32

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The world of technology is developing everyday especially in services that are touched the clients. Electronic devices, cars, and even kids toys are most demanded from the generals. For example, in the past we had to buy for each lock one key, but nowadays there is a group of locks four or five for one key. So, innovation makes the life easy in somehow.  On other hands, it brings complexity and anxiety for people. Furthermore, innovation such as, online shopping for daily needs even grocery or any kind of products, make people lazier than before. Therefore, recent technology is considered as a sword of two edges.  

Submitted by Jefferson Luce… on Thu, 06/08/2026 - 13:22

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In my case, I used to using the app for any researches, such as: travel guide. I like to travel a lot. Furthermore, I also use chatgpt for creating some reports for my work and an English App for improving my skills. When it comes to techonoly, I think important to consider how the technology make our life easier.

Submitted by MohammedMaher on Sun, 12/07/2026 - 09:34

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What are some of the latest innovations in the products/services that you use?  
In my case, I think the best thing is for easy comparing products and collecting the data very easily, so when I buy something, I feel satisfied because I chose the right product and the right decision.  
Secondly, I like to travel a lot, and the new apps and technology have helped me to be safe and not targeted by scammers.  
 

Submitted by Wes on Fri, 26/06/2026 - 20:41

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I agree with this text because many companies are currently investing in new technologies to attract more customers; furthermore, consumer behavior is changing. Therefore, innovation and an understanding of customer needs are fundamental to business success.

Submitted by Dzikidziadzior on Fri, 08/05/2026 - 05:16

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Every day at work, I use LLMs to help me and make my tasks easier, and they work very well. They are very useful and convenient to use. I really appreciate these tools.

Another innovation I like is parcel lockers. Maybe this is not the newest innovation because the solution has existed for a few years already, but I use it very often. Perhaps the reason is that the national postal service is sometimes inefficient, or maybe parcel lockers are simply a great solution because I can pick up my delivery whenever I want. Also, I rarely have to wait in line because of it.

I think I use many more innovative technologies, but they have become so common that I no longer notice them.

Submitted by Ssannmm on Wed, 06/05/2026 - 14:33

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Hi everyone! I think one of the biggest recent innovations is AI platforms. In my case, I use Gemini a lot, and it’s great because it’s a huge help for improving almost anything. I also appreciate online services that allow us to save time in our daily lives. For example, I love doing grocery shopping online.

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Submitted by lexiee_ml on Sun, 15/03/2026 - 21:42

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I hadn't thought about the innovations in the products that i use. But the last time that i was in a supermarket, the parcer lockers had a kind of facial recognition to open up and save your things. I was surprised, now you don't need a keey or something like that to make sure that your locker is closed. You only scan your face to open or close the locker.