My name's Katharine Hamnett. I'm a fashion designer and I've been campaigning on sustainability for the last 30 years.
In the 1980s we were on a complete roll. We did some research and I thought, 'Ah, it's gonna be fine.' Cut to the kill. Every single raw material was having a horrendous impact on the environment. People I've bought hundreds of thousands of metres of cotton from were saying, 'Why should we make it organic cotton since you're the only one asking for it?'
'Choose life' – that was our first T-shirt. 'Save the future', 'Save the bees'.
Clothing purchasing is driven by desire. You know, they've got to be desirable. They can't just be sustainable. This coat is recycled polyester. Padded silk, because I was trying to find an alternative to fur, and it actually works.
I think it's important, you know, as well as campaigning, to actually prove that it can be done.
© Fashion Revolution
Comments
I think the first thing to change human perception, the importance of people in preserving the environment and to help understand more deeply about fashion that affects the environment, thereby, people will know to save raw materials and choose the right material. Make the foundation for environmental protection a trend for the fashion industry.
I belive of course it has to be sustainable and desirable. We should pay attention about the materials they used for clothing. Because we have such as a duty to entrust a clean world to the future genarations. In addition almost all of religion order the protection of environment. Also I have to say, if any materials effects to nature badly, it may cause harmful impact on our body of course. There is a correlation. Furthermore it will cause many sort of illness. Finally, the most important issue while you are choosing a clothe, is to decide whether you will save your environment and your body and your kinds. Best regards.
By this its mean that clothes buying are driven by desire and such has little or no effect on the buyer's choice. The most important thing for me when am buying clothes is that it must meet my desire.
I agree with her theory. Unfortunately, these kind of clothes are still too expensive. Not everyone can afford to buy them
The important thing when I buy clothes is raw material, I think she is right, we must interest on sustainability as well as appearance.