Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Instructions

Do the preparation task first. Then read the text and do the exercises.

Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Discussion

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Submitted by Stela Stoycheva on Wed, 17/11/2021 - 21:49

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Yes, social media is full with so many influencers which most of the time boast where are you been, what food they eat, what modern clothes they worn... I think these are people without important work to do... Before when we don`t have social media and life was without influencer... I have normal and beautiful life. Its strange for me, how 20 years girl will talk about the life :D I`m not sure, what she seen from it?!? In that point everyone who post in facebook photos, posts is a little bit influencer..

Submitted by LamVanPhuong on Fri, 12/11/2021 - 10:03

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i'm a big fan of BLACKPINK and BTS, all of them are Kpop idols but They are very influential in the fashion world. If i can become one of them i want to convey positive messages about life and love yourself.

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Submitted by danisep on Fri, 22/10/2021 - 23:37

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Be an influencer it seems like a funny job but I think that behind that there's a job like any other and sometimes is kind of hard stay in front a camera and show the better face when they are facing a bad moment. but yeah I would like to be an influencer on instagram, TikTok and youtube to upload videos of me playing the guitar.

Submitted by Suraj paliwal on Mon, 18/10/2021 - 18:49

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Off course, I know many social media influencer. Some social media influencer promote smoking product as cigarettes, Tobacco. This is very terrible. This is very harmful things. They do this for money.

Submitted by mangnb on Sun, 17/10/2021 - 15:00

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Oh I know may influencers on youtube , facebook , ... Their niche is about game and gym. If I can become a influencer I will use Fb and Youtube

Submitted by Dariusz on Wed, 22/09/2021 - 14:35

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I know some influencers who talk about hairdressing, products for hairstyling and fashion (very popular niches these days). If I became a social media influencer a would use youtube, facebook and Instagram as a medium and probably post about hair, fashion and swimming because of my hobby.
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Submitted by iEdd on Thu, 22/07/2021 - 17:35

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I know some influencers. But so far, I don't enjoy from them a lot, since I have been avoiding socil media influnce on my life. They are an idle dource of knowledge to me. In the hypothetical case I would be an influencer, I would use youtube, because as a scientist, I would spread my knowledge throught videos and conferences.

Submitted by GiulianaAndy on Tue, 13/07/2021 - 18:18

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Yes, I know two social media influencers their names are Selena Gomez and Taylor Swift. If you ask me about Selena Gomez niche area I think it is the lifestyle. She is usually endorsing fashion lifestyle, and if you ask me about Taylor Swift niche area I think it is the music. She is really good at singing. Her songwriting often takes inspiration from her personal life has received widespread critical plaudits and media coverage. If I became an influencer, I would post about health lifestyle and I would use Instagram to post all my stories

Submitted by In on Thu, 15/04/2021 - 23:26

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I use to follow some vegan influencers. But not really much I`m out of that world.