Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.


Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Task 1

Task 2


Worksheet63.52 KB

Language level

Average: 4.2 (72 votes)

Submitted by Thinthinmyoe on Tue, 05/01/2021 - 10:33

In our country, there are many different influencers in various fields.I know Travel Queen.She is one of the most famous influencers in Traveling.Her posts are very interesting.I love her. If I were an influenced of social media, l would like to be a motivational speaker especially for women.

Submitted by Ehsan on Wed, 16/12/2020 - 07:08

Yes, I do. There are many faces that can be mentioned, for instance, Ronaldo in the field of football, Devine Johnson in the field of cinema and sport, and etc. If I became an influencer, I would use Instagram for sharing posts in the field of Fitness and trading.
Profile picture for user Rafaela1

Submitted by Rafaela1 on Fri, 11/12/2020 - 14:08

Influenza... ?? ;)

Submitted by jose1999 on Thu, 10/12/2020 - 20:34

I totally agree with this idea. I suppose it has good examples to people who want to become influencers. I suggest you reading a lot about this subject if you want to be an influencers someday.

Submitted by buseinc on Sun, 08/11/2020 - 06:55

I know a lot of social media influencers. Their niche areas are shopping and beauty in general. They are always suggesting new products. If I became a influencer, I would want to post about new technological products. I want to introduce them to my followers and tell them are they really useful or are they useless and the product is a waste of money.
Profile picture for user Rafaela1

Submitted by Rafaela1 on Sat, 24/10/2020 - 14:03

Who is the most famous social media influencer? Donald Trump?? ;)

Submitted by Steaks Brother on Sun, 11/10/2020 - 11:29

I know some social media influencers ,they are excel at different area. For example ,some of them are good at art ,some are good at baking. And some are expert in areas like music ,technology. But , if I want to become a social media influencer ,those will not be my choice. I will like to become a food taster , which I can try a lot of delicious cuisines and write down my comments ,while gaining advertising fees at the same time.

Submitted by Steak on Sun, 11/10/2020 - 11:09

If I’m a social media influencer, I’ll post something about baking, such as the production of a dessert or comment to a baking tool. That way, I might get some advertisement from bakery or store that sells baking products, than I can receive a lot of desserts, tools, or even become a food taster.