Innovation in business

Read a blogpost about being innovative in business to practise and improve your reading skills.

Do the preparation task first. Then read the text and do the exercises.

Reading text

What does it mean to be innovative in business?

In order for a business to survive in today's world, it is important that we regularly review what we are doing and how we are doing it. By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services, increase sales, reduce costs and make our processes more effective and efficient. Innovation is key to increasing profits.

There are several ways a company can be innovative with their products and services. Today we will look at four of them.

1. Using the latest technology to improve your product/service

When we think of innovation, we often think of new technologies. While they might be impressive, we should not use new technologies just because they are available. It is important to consider how the technology can improve our product/service and make a difference to our customer. Companies that produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making their products better.

2. Responding to customer demands by changing what is on offer

By listening to customer feedback, we can get their opinions on how we are doing and find out about what it is that they want. We also need to be aware of changes in customer demands and keep up with the times. When fast-food restaurant McDonald's realised that the market wanted healthier choices, they introduced fruit and salads, while removing the 'super-size' option from their menus.

3. Offering a new product/service to reach new customers

Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers. Innovation sometimes means developing a new product that targets a different market. Although video games were often played by boys, in 2006, video games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older customers with games like Cooking Mama and Brain Training.  

4. Changing the way you provide a service

By looking at the changes to the customer's lifestyle and needs, we sometimes realise that there might be better ways to serve them. Customers who do not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to do their banking online rather than in an actual bank.

Not all innovation will bring success to our businesses, but it can give us the opportunity to grow and learn more about what we do and what our customers might want.

Discussion

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Language level

Intermediate: B1

Submitted by Suraj paliwal on Sun, 17/10/2021 - 18:01

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Many new innovations are come up. As I payment money online,
Cryptocurrency, and online classes are most recent innovation.

Submitted by Dariusz on Sun, 29/08/2021 - 19:20

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The latest innovation in the product/service I have used is a payment by phone. It's very convinient and efficient way to pay for goods at the shop or while an online shopping.

Submitted by iEdd on Wed, 21/07/2021 - 16:42

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The latest innovation product I've used recently is the internet bank services. They are so fast and I saved a lot of time doing them. Another good new service is online classes due the Covid-19 pandemic. At the beginning I was rejected but now it is a good chance to learn and keep my studies up.

Submitted by GiulianaAndy on Sat, 03/07/2021 - 01:29

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I noticed that the latest innovations in the products that I use are: 1) I am used to buying upcycling products, this means that hey are products which are made by parts of others old products (obviously these old parts have already fixed by people) 2) Another innovation that I have noticed in a service that I'm used to using is "environment blog" this is a block which contains information about how to be awareness of the environment situation, and it sells products related to the care of the environment such as upcycling products, etc.

Submitted by ahmad 920 on Tue, 09/03/2021 - 12:59

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One of these innovation products/services that I use is 'LeanEnglish' at British council web site They provide us an easy ways to learn and improve our English. We can learn whenever we want and they give us a lot of resources to improve our skills.

Submitted by Víctor De Anda on Mon, 01/03/2021 - 20:53

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The latest innovation that I used were the apps in the cloud. They are very simple and practical. You can find for example; your personal documents in the app in your phone and download very fast. It´s marvelous.

Submitted by AulianFr on Mon, 01/03/2021 - 16:47

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I just got my Pfizer COVID-19 vaccine. This vaccine is a true miracle and all of the research scientists have done this past decade boil down to this incredible product. The technology behind this vaccine is very innovative (even though it's already found long ago, but hasn't been implemented into any commercial products). Besides the technology, the process of making this new vaccine was quite fast and it's fascinating to me to know that pre-clinical and clinical trials of one drug could be shortened and still end up as a high-quality product.

Submitted by Abrarhussain on Fri, 19/02/2021 - 08:31

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Some of the latest Innovations in the products/services that I use, includes applications on mobile phone, one new idea that brings new ways of sending a message such as using voice recognition to type messages instead of the usual way of typing. Through this way of latest technology I can improve and innovate my business products.

Submitted by German on Thu, 18/02/2021 - 02:36

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The latest innovation that I used was a services in a movil app that allow read the amount to the money that I have in the transport card

Submitted by Andrea Valencia on Mon, 15/02/2021 - 15:25

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I use different educational applications for my work and I also use new teaching and learning methods for elementary school.

Submitted by Dmytro on Wed, 03/02/2021 - 11:55

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These days, lots of new technologies boil down to smartphones. This device is not just popular or demanded. It's irreplaceable. Some years ago we couldn't even imagine that alongside taking calls and having chats we would be able to order food, order goods from an online store, take orders from a customer, buy tickets, and so on by using a smartphone. Probably depending on the certain country, a human may not carry an ID card, driver's license, wallet or purse, etc. All the documents may be on the smartphone. Besides, the contactless payment method becomes more and more popular.

Submitted by Asni on Fri, 29/01/2021 - 00:11

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They are mainly innovations in technology, both in hardware and software. Smartphones are constantly developing with powerful resources and fascinating features, not to mention software apps which make life easier, help you be organize your life, optimize your time usage and be more productive. I'm also using a camera which I find greatly useful, it allows me to keep an eye on my baby while I'm doing something else. It has a sensor that detects when the baby is no longer lying on his bed and produces a sound to warn you about that.

Submitted by Minh on Sat, 16/01/2021 - 05:43

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Nowadays, with all high technology we are offered a number of apps by Giant Productions. Just few days I updated Transit apps into my cell phone. I have been using it from that day to now. How can you imagine that it is very useful for me I can control the time when I get on bus. In my opinion, people should take advantage from some new technology, everybody should try it at least one time, if not you can delete it easy.

Submitted by DIỄM PHÚC on Mon, 07/12/2020 - 01:38

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By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services increase sale, reduce costs and make our processes more effective and efficient Innovation is a key to increasing profits

Submitted by Ehsan on Sun, 06/12/2020 - 10:00

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I use technology in my life. This technology mostly includes smart devices such as cell phones, tablets, and laptops. These devices with the help of the internet make anything much easy for us. For instance, I use Google's calendar service to plan my tasks, various applications, and websites to do my banking work, and so on. Also, new technology like crypto- currency is becoming ubiquitous worldwide and it can make easy means of payment. Generally, innovations make comfortable lives.

Submitted by Dmytro on Tue, 10/11/2020 - 19:53

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The newest technology I use is an app that provides me the opportunity to tap into working system via smartphone while being wherever I am with access to Internet.

Submitted by Fardhan on Fri, 06/11/2020 - 07:59

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In today's era, there are many technologies that are very developed, one of the innovative technologies I use is the telephone, assisted by the internet network, everyone can access and talk by telephone without having to meet face to face.

Submitted by Aghaton on Fri, 30/10/2020 - 14:37

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I think technology has brought a mega change in innovation. Nowadays, people/businessmen have come up with many astonishing ideas applied through technology.Say computer technology. Take for example the packaging system of these days and the printing technology through computer designing has helped a great deal in promoting the product worldwide.

Submitted by Moon on Thu, 22/10/2020 - 16:06

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I think we should also be innovative not only in business but also in our lifestyles. We always do same things that we used to. But,it might be so boring for us sometimes.

Submitted by danisep on Thu, 24/09/2020 - 22:06

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I like technology and I can see that the majority of new innovative products are released only first in the United states, I don't like that. the most recent innovative technologie that I’m using is cloud gaming Geforce Now, it's a platform where you can play computers video games without need a gaming computer, you can play even in your smart tv, games that need a expensive computer to run to a 120Ghz even in 4K, you just have to pay the monthly rate and if you can you could buy a controller.

Submitted by Nobu1230 on Tue, 11/08/2020 - 14:26

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I appliciate that we can use internet and that is the most valuable innovative thing recently.This is because internet allow us to communicate with people across the world whenever and whereever.By connecting to the internet,we can get all information,product and service.If people who lived a hundred years ago see the internet society,they would be surprised.

Submitted by Hennadii on Wed, 05/08/2020 - 09:59

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I think all of us can enjoy the results of the Second Digital Revolution, which is happening right now. Smartphones changed our lives completely. Now, when we've got access to the Internet wherever we are, the whole business changed. The way to advertise products, the way to promote new ideas, the way to shop, etc. Now you can order a pizza or taxi even if you at the forest. You can book a hotel or buy tickets to the plane sitting at the hairdresser's chair. We become watching TV less and that's bad for TV ads, but contextual advertising in smartphones it's a huuuge help for business.

Submitted by IKEDA on Thu, 30/07/2020 - 17:24

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I came up with many of the latest technologies. Among them, the most innovative thing is the internet, I think. "Internet" has changed the way of communication for humans, so our lifestyle has been coming to a new era. It must be the fourth revolution in human history.

Submitted by Osuke on Mon, 20/07/2020 - 05:36

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The latest innovation I’m using is video chat. I can’t meet people recently due to the influenced of covid-19. Video chat is very convenient because we can meet people far away. However, even if I say that we that we can meet, we can only meet on screen. Still, video chat is very useful. I also use it to talk with my friends and take classes for university. And even working people use video chat to hold meetings. In this way, many people use video chat. And I think it is the latest innovation.

Submitted by Y on Sun, 19/07/2020 - 16:59

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I use many the latest innovation in products. For example, smartphones, computers and so on.I think that there are many innovation products in today's society. These products make our lives comfortable.Why do smartphones have so many features? I’m very curious what kind of secret there is in such a small thing.With a smartphone, we can always find out what we do not know. And we can always reach out to our family and friends. I think that smartphones will be essential to us. I guess one more thing, it’s Transportation. Thanks to that, we didn't take long to move. I think our society will continue to evolve.

Submitted by ryota on Tue, 14/07/2020 - 14:12

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I think some of the latest innovations that I use is internet technology. It has a lot of functions and these functions make our lives very useful. For example, through the internet, we can buy many things and call someone far away. Recently, it's becoming essential now for many students. Because of the influence of COVID-19, many students can't go to school and they take classes online. I use it on my computer four hours in a day to take university classes and do homework. If it were not for internet technology, we can't do many things and our life become inconvenient. It is integral for our lives.

Submitted by Riko on Mon, 13/07/2020 - 11:55

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I think that is video chat. Nowadays, we should not go outside and meet our friends or other people because of corona virus. In this situation, video chat is very useful to communicate with them. We can see each other's face and talk wherever I am. Also, it is used in classes. This is the latest innovation I use.

Submitted by naru on Mon, 13/07/2020 - 00:11

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Some of the latest innovations in the products/services that I use is the technology to judge immediately one's temperrature only from video. As you all know, we have to stay at home as much as possible due to corona virus. However in Japan, there are more and more stores have resumed business recentlly. Then it's important to know own condition. I saw the technology when I went shopping. At the entrance we can judge own temperrature just by looking camera. It doesn't take time and efficiently. So I think this technology is the latest innovations in the products/services.

Submitted by senes19 on Sat, 11/07/2020 - 11:54

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Some of latest innovations that I used is the screen sharing of my phone to any place or wall which I prefer. That was very incredibly and unbelievable. Wherever you want you can watch high quality and in quite large screen. This is amazing. It is best side of this innovation is to adapt all of areas and also it doesn't lose their quality.

Submitted by martin olivares on Sat, 11/07/2020 - 05:18

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Ive always thought that smartphones are the best innovation yet. because these devices allow us to communicate with our families and friends and smartphones are the most perfect invention of all times! and i spend several hours a day using these things and sometimes i think im an iphone addict ahhaha

Submitted by Nanami on Fri, 10/07/2020 - 07:56

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I think the smartphone is the latest innovation. Traditional cell phones were only equipped with phone, email and camera functions. But the creation of the Internet, people have been able to look up things and connect with people around the world. In addition, the apps that get into smartphones are becoming more and more innovative in responding to customer demands. For example, the artists perform live through the distribution app for those who couldn't go to a live show directly because of COVID-19. These efforts by an individual or companies sometimes energize people. I'm looking forward to what kind of technological innovation will emerge in the future.

Submitted by yusuke on Tue, 07/07/2020 - 04:24

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What I use that is one of the latest innovations is online system in a computer. These days, we had better not go out because of corona, so we usually use chatting online or calling. That system really comfortable. We can talk face to face on kind of a video call, like Zoom. Also it helps students about studying. I don't know when this system invented, but developed recently, I guess.

Submitted by Ayaka on Mon, 06/07/2020 - 07:29

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I also use the internet, one of the new technologies. That services are so useful for me. This is because even if there is something I want to know, I can instantly know what it is and I can also keep in touch with the people such as families, friends and teachers. But I always search in Japanese, It has less information than searching in English and the article is probably written based on Japanese culture. So I’m studying English now. I would like to be ale to read articles written in English and get out of fixed ideas and see things from many sides. Then I want to be able to have my opinion clearly and be confident in it.

Submitted by Wakana M on Mon, 06/07/2020 - 06:08

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Some of the latest innovations that I use are laptop and smartphone. I guess. My laptop and smartphone are Apple’s products. The laptop is changed keyboard, display, performance, speaker and camera etc... and also the iPhone is changed camera battery and etc.…I think Apple is innovated their products every year. and also, they produce new products every year. I’m impressed about it. it is difficult to produce them, but they always change things little by little. I would like to expect new products from Apple in the future.

Submitted by Sharif Tayyebi on Fri, 03/07/2020 - 11:14

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There are some important innovations but I don't use now. I prefer to talk about smartphone and its apps that I use every day. Internet, social media, different kinds of smartphones, networking sites and so on are just part of a very important and impressive things in our every day life. I make phone calls by watsup, imo, telegram and messanger or I read news on Facebook and Twitter every day. Nowadys, I mostly don't need to watch TV or listen to radio programs for news. I just connect to Internet and check the sites which I want. Moreover, laptop or computer is another latest innovation that I and my generation use it in our life. For example, I don't often need to go to library to gain access to books or essays. My laptop is a big library which has many different and easily available books and essays into. Therefore, I just turn it on and study the one I want. Regards, Tayyebi

Submitted by degamo10 on Thu, 11/06/2020 - 20:50

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Some of the latest innovations that I used nowadays are the applications to make video calls like Zoom, Google Meet, Microsoft Teams and so on. They are very useful for me becasue I can communicate with my colleagues and in this way we are work from home and stay in it. I hope that after this quarantine or lockdown as you want to call it, the quality of the internet improve in my country in order to be competitive in the new digital economy.

Submitted by syah on Thu, 28/05/2020 - 07:55

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The latest innovation product that I use are gadgets. We can easily make video call with our families, friends, or siblings by our gadgets. Specially when this pandemic occur, we must stay at home. We can't go out except for important things. But, we can stay communicate with others by our gadgets. Also the internet is very useful. It connects a lot of information from every sides of the world. I hope the technology will improve continously to make our life better.

Submitted by jason2295 on Fri, 22/05/2020 - 23:18

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Nowadays we can see the innovations in the mobile technology, this product will always be introducing news applications. The companies who produces cellphone they try to make changes in devices, improving the software or hardware. They often do improvement the cameras, the space, the model among other aspects.

Submitted by Muhammad Bagir on Wed, 20/05/2020 - 05:25

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It might be the way we purchase something. If in the old day, we have to come to the place which we want to buy somethong, now we just grab our phone, open the online shopping application and scrolling on the search section on the menu. I think this is very helpful for the person who far from the city-center in getting stuff that they couldn't get in their place.

Submitted by JuanManuelLopezGil on Tue, 21/04/2020 - 00:55

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The latest innovation favourite for me is the electric scooter skate because is economic, ecological and portable.

Submitted by conejo on Mon, 20/04/2020 - 02:54

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The last innovation services I used, because of quarentine, was Homeoffice. It demands a lot of skills about rutines and effective time management. Although I must use many different tools for virtual work.

Submitted by OlaIELTS on Sat, 18/04/2020 - 11:34

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Some of the latest innovation in the products and services that I use includes invention of latest technology, offering of new product, sophisticated way of rendering services, ways of attending to customers and so on.

Submitted by fathibba34 on Sun, 12/04/2020 - 08:19

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the latest innovations in products and services that i use, are the new technologies that we use or try them every moment in our life, splendid smart phones and new screens and the different programs in direct relation to this innovations.

Submitted by Mahmoud Gadelk… on Mon, 30/03/2020 - 14:46

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Since the world is facing a serious threat that haven't been faced the Spanish Flu that hit the entire world a century ago, many innovations are now diverted to medical supplies.

Submitted by Mamta Gusain on Fri, 27/03/2020 - 12:41

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I would request the Team learn English to describe the topic Innovation so that we could get a better writing skill. Thank you

Hello Mamta Gusain

Can you see the Reading text above? The article there describes different kinds of innovation in the world of business.

Reading the article could certainly help you with your writing skills. I'd also suggest you have a look at our Writing section, where you'll find different kinds of texts with some tips on how to write similar ones.

Please have a look and let us know what you think.

All the best

Kirk

The LearnEnglish Team

Submitted by phanduchieu on Fri, 13/03/2020 - 03:44

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One of the latest innovations in the service I have used recently is the way i pay for things i buy. In the old days, when i bought some things, i used to pay for it by cash but everythings have changed, citizens prefer cashlesh payment, with a phone connected to the internet, i can buy things without bring any cash. Thanks British Coucil Team and i really happy to have some feedback on my commention to help me influence in writing.

Submitted by Crunch01 on Mon, 02/03/2020 - 11:54

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Innovation is very important to keep your business, but we have to know what are needs to your customer in order to find the idea which you 'll allow to have more or new business.
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